The influence of the UV-index on attitudes toward sun exposure in the German population.

The increased skin cancer incidences are important public health problems. In spite of the strong promotion of the UV-index as essential UV risk education tool, only few studies have investigated peoples understanding of the UV-index. This paper is the first to present representative data on UV-index understanding in Germany. In 2007, a representative telephone survey was carried out among 1,501 German residents aged 14 years and older. Only 27% of the respondents had heard of the UV-index before and 17% of the German respondents claimed to consider the index for their sun habits. Less than 10% of the German population was able to attribute the correct meaning to the UV-index as well as know their own skin type. The results of the present study suggest that informing the public about the UV-index has very limited impact on the public's understanding of the UV-index as well as on their attitude toward sun exposure. The results warrant the question whether the UV-index in the present form is a useful education tool in UV risk communication.

A population-based survey on tanning bed use in Germany.

BACKGROUND: The suntanning industry has grown up over the last decade in Europe, mainly because tanned skin is considered socially desirable and attractive. Because of the potential negative impact of artificial tanning on public health, this study was to investigate tanning bed use behaviour, UV related risk perception and beliefs about tanning in the German population. METHODS: In 2007, a representative telephone survey was carried out among 1501 German residents aged 14 years and older. RESULTS: More than one fourth (28%) of the German population have used tanning beds at least once before in their lifetime. High-frequency tanning behaviour, i.e. using tanning beds more than 10 times per year, were recorded for 11%. Men and women aged 18 to 44 years and young women under the age of 18 used tanning beds more frequently (>10 times per year). Tanning bed use was positively related to appearance and lifestyle related beliefs as well as to the perception that tanned skin is healthy. CONCLUSION: This analysis indicates that tanning bed use is common in Germany. The positive relationships of appearance and health related beliefs with tanning bed use are of great concern. The results indicate underlying misconceptions about the positive effect of artificial UV radiation compared to natural UV radiation particular for high-frequency tanners. The data shows the importance as well as the limitations for risk communication in its current effort to inform effectively about the dangers of artificial UV radiation.

The fragility of omics risk and benefit perceptions.

How do individuals judge the risks and benefits of toxicogenomics, an emerging field of research which is completely unfamiliar to them? The hypothesis is that individuals' perceptions of the risks and benefits of toxicogenomics are fragile and can by influenced by different issues and context framings as a technology. The researchers expected that the effects on risk and benefit judgements would differ between lay individuals and experts in toxicogenomics. A 2×2×2 experiment that encompassed three factors was conducted. The first factor, issue framing incorporated the field of application for the technology (therapy vs. diagnosis setting). The second factor, context framing included organisations and institutions that would profit from the technology (companies vs. regulatory agencies) and the third factor encompasses the quality of individuals' level of knowledge, for example lay vs. expert knowledge. Research results suggest the differential power of framing effects. It seems that the clues provided by context frames - but not by issue frames - are able to influence the ways in which lay people and experts process information. The findings are interpreted in the line of the fuzzy trace theory that predicts reliance on fuzzy gist representations formed by stereotypes on a wide range of judgement problem including risk and benefit perceptions.