Multimodal artistic metaphors: Research on a corpus of Sardinian art.

The study aims to define an artistic metaphor and highlight the multimodal properties of metaphors in artistic environments. In this research, an artistic metaphor has a relevant aesthetic purpose and it conveys beauty. Interpreting a metaphor in Sardinian art requires time for contemplation, however the cognitive effort of understanding the meaning of an artistic metaphor is rewarded by the delight of those who contemplate it. This metaphor has some characteristics in common with a visual metaphor but differs from other types of images that have been more extensively analyzed in the literature: it is difficult to establish a specific directionality, and consequently, it is not easy to recognize the target and source domains; the way it is expressed makes its interpretation and classification problematic at times. A proposal is presented in the paper to describe artistic metaphors according to universal macro-categories, inspired by the knowledge of Aristotelian and Kantian categories and by studies in the field of aesthetics: (1) time, (2) space, (3) decontextualization of stereotypes, and (4) fusion of forms. These categories are applied to a corpus of artworks by important artists in Sardinia to show that the visual, tactile, and auditory components of the pictures can boost an effective comprehension of figurative meaning. Results suggest that the multimodality of Sardinian artistic metaphors orients the observer toward original possibilities of learning and stimulates knowledge of the "submerged" wealth of symbols and archetypes that characterize insularity.

Intercultural discussion of conceptual universals in discourse: joint online methodology to bring about social change through novel conceptualizations of Covid-19.

The present article addresses the professional conclusions of an international platform of education in intercultural discourse in the European Union's EDUC Project. In flagging social issues and concerns, cross-cultural academic collaboration is a powerful tool to bring about social change. In our educational project participants encounter different cultures, so the discussed topics, and especially the metaphors for the Covid-19 pandemic, receive instant reflections from different cultural perspectives, multiplying the potential sphere of valid interpretations, yielding novel perspectives in intercultural pragmatics and communication. This gives birth to a novel methodology that builds on the open-minded integration of different points of view, understanding universal traits of human cognition and differences in culture in the linguistics of discourse.

Exploring metaphor's communicative effects in reasoning on vaccination.

Introduction: The paper investigates the impact of the use of metaphors in reasoning tasks concerning vaccination, especially for defeasible reasoning cases. We assumed that both metaphor and defeasible reasoning can be relevant to let people understand vaccination as an important collective health phenomenon, by anticipating possible defeating conditions. Methods: We hypothesized that extended metaphor could improve both the argumentative and the communicative effects of the message. We designed an empirical study to test our main hypotheses: participants (N = 196, 78% females; Meanage = 27.97 years, SDage = 10.40) were presented with a text about vaccination, described in either literal or metaphorical terms, based on uncertain vs. safe reasoning scenarios. Results: The results of the study confirmed that defeasible reasoning is relevant for the communicative impact of a text and that an extended metaphor enhances the overall communicative effects of the message, in terms of understandability, persuasion, perceived safety, and feeling of control over the health situation, collective trust in expertise and uptake of experts' advice. However, the results show that this effect is significantly nuanced by the type of defeasible reasoning, especially in the case of participants' trust in expertise and commitment to experts' advice. Conclusion: Both communicative and defeasible reasoning competences are needed to enhance trust in immunization, with possible different outcomes at an individual and collective level.

The Double Framing Effect of Emotive Metaphors in Argumentation.

In argumentation, metaphors are often considered as ambiguous or deceptive uses of language leading to fallacies of reasoning. However, they can also provide useful insights into creative argumentation, leading to genuinely new knowledge. Metaphors entail a framing effect that implicitly provides a specific perspective to interpret the world, guiding reasoning and evaluation of arguments. In the same vein, emotions could be in sharp contrast with proper reasoning, but they can also be cognitive processes of affective framing, influencing our reasoning and behavior in different meaningful ways. Thus, a double (metaphorical and affective) framing effect might influence argumentation in the case of emotive metaphors, such as "Poverty is a disease" or "Your boss is a dictator," where specific "emotive words" (disease, dictator) are used as vehicles. We present and discuss the results of two experimental studies designed to explore the role of emotive metaphors in argumentation. The studies investigated whether and to what extent the detection of a fallacious argument is influenced by the presence of a conventional vs. novel emotive metaphor. Participants evaluated a series of verbal arguments containing either "non-emotive" or "emotive" (positive or negative) metaphors as middle terms that "bridge" the premises of the argument. The results show that the affective coherence of the metaphor's vehicle and topic plays a crucial role in participants' reasoning style, leading to global heuristic vs. local analytical interpretive processes in the interplay of the metaphorical and the affective framing effects.

Creative Argumentation: When and Why People Commit the Metaphoric Fallacy.

This article aims to understand when and why people accept fallacious arguments featuring metaphors (metaphoric fallacy) as sound arguments. Two experiments were designed to investigate, respectively, when and why participants fell into the metaphoric fallacy. In the first experiment, participants were provided with a series of syllogisms, presented in natural language, containing in their first premise either a lexically ambiguous, literal middle term or a metaphorical middle term, i.e. the term that "bridges" the first premise with the second premise, and ending with a true, false or plausible conclusion. For each argument they were asked to evaluate whether the conclusion followed from the premises. Results show that the metaphoric fallacy is harder to detect in case of arguments with plausible conclusion with a conventional metaphor rather than a novel metaphor as middle term. The second experiment investigated why participants considered the metaphoric fallacy with plausible conclusion as a strong argument. Results suggest that participants' belief in the conclusion of the argument, independent from the premises, is a predictor for committing the metaphoric fallacy. We argue that a creative search for alternative reasons justifies participants' falling into the metaphoric fallacy, especially when the framing effect of a metaphor covertly influences the overall reading of the argument. Thus, far from being a source of irrationality, metaphors might elicit a different style of reasoning in argumentation, forcing participants to find an alternative interpretation of the premises that guarantees the believed conclusion. In this process, conventional metaphors are revitalized and extended through the second premise to the conclusion, thereby entailing an overall metaphorical reading of the argument.

Individuals with autism spectrum disorders do not use social stereotypes in irony comprehension.

Social and communication impairments are part of the essential diagnostic criteria used to define Autism Spectrum Disorders (ASDs). Difficulties in appreciating non-literal speech, such as irony in ASDs have been explained as due to impairments in social understanding and in recognizing the speaker's communicative intention. It has been shown that social-interactional factors, such as a listener's beliefs about the speaker's attitudinal propensities (e.g., a tendency to use sarcasm, to be mocking, less sincere and more prone to criticism), as conveyed by an occupational stereotype, do influence a listener's interpretation of potentially ironic remarks. We investigate the effect of occupational stereotype on irony detection in adults with High Functioning Autism or Asperger Syndrome (HFA/AS) and a comparison group of typically developed adults. We used a series of verbally presented stories containing ironic or literal utterances produced by a speaker having either a "sarcastic" or a "non-sarcastic" occupation. Although individuals with HFA/AS were able to recognize ironic intent and occupational stereotypes when the latter are made salient, stereotype information enhanced irony detection and modulated its social meaning (i.e., mockery and politeness) only in comparison participants. We concluded that when stereotype knowledge is not made salient, it does not automatically affect pragmatic communicative processes in individuals with HFA/AS.