An analysis of the readability and cultural sensitivity of information on the National Cancer Institute's Web site: CancerNet.

PURPOSE/OBJECTIVES: To ascertain the level of reading skills required by lay people who access patient-related cancer information through CancerNet, the Web site of the National Cancer Institute (NCI), and to assess the cultural sensitivity of the information targeted to certain ethnic groups. DESIGN: Descriptive study, repeated measures. SETTING: NCI's CancerNet Web site (http://cancernet.nci.nih.gov). SAMPLE: A convenience sample of 49 documents from the CancerNet Web site was analyzed. METHODS: The readability of each document was analyzed using the Flesch-Kincaid readability formula. Using Bloch's Ethnic/Cultural Assessment Tool as a guide, a content analysis of the ethnic-related documents was performed to determine the cultural sensitivity of the information. MAIN RESEARCH VARIABLES: Readability and cultural sensitivity of the written cancer information. FINDINGS: The overall mean reading level was 12th grade. Little variation existed in the cultural content of the information even though several ethnic groups were targeted. CONCLUSION: Information on CancerNet needs to be modified to meet the information needs of people with low reading skills and to make the information more culturally sensitive for various ethnic groups. IMPLICATIONS FOR NURSING PRACTICE: Finding successful methods for educating patients and families is a primary responsibility of oncology nurses. Information can play a vital role in helping patients to engage in self-care behavior. Therefore, nurses must be knowledgeable about the readability, usefulness, and cultural-sensitivity of information on cancer Web sites so that they can guide patients to appropriate Internet resources.

Health information-seeking behavior and older African American women.

This study explored the ways in which urban, older, African American women obtain health information and some of the factors that influence such activity. Among the possible determinants examined were self-perceived literacy, access to health information, and mobility. The findings suggest that respondents receive health information from their physicians, the mass media, and members of their social networks. The results of this research also indicated that members of this population have a highly positive perception of the public library, although only a small segment use the library regularly, and that it may be in the interest of the library to investigate the role it could play in providing health information to older adults.

Preparing tomorrow's health sciences librarians: feasibility and marketing studies.

The University of North Carolina at Chapel Hill is devising and evaluating five curricular models designed to improve education for health sciences librarianship. These models fit into a continual learning process from the initial professional preparation to lifelong learning opportunities. Three of them enhance existing degree and certificate programs in the School of Information and Library Science (SILS) with a health sciences specialization, and two are new programs for working information professionals. The approaches involve partnerships among SILS, the Health Sciences Library, and the program in Medical Informatics. The planning process will study the feasibility of the proposed programs, test the marketability of the models to potential students and employers, and make recommendations about implementation.

Feasibility and marketing studies of health sciences librarianship education programs.

The University of North Carolina at Chapel Hill evaluated five curricular models designed to improve education for health sciences librarianship. Three of the models enhanced existing degree and certificate programs, and two were new programs for working information professionals. Models were developed with input from experts and a Delphi study; the marketability of the models was tested through surveys of potential students and employers; and recommendations were made as a guide to implementation. The results demonstrated a demand for more specialized curricula and for retraining opportunities. Marketing data showed a strong interest from potential students in a specialized master's degree, and mid-career professionals indicated an interest in postmaster's programs that provided the ability to maintain employment. The study pointed to the opportunity for a center of excellence in health sciences information education to enable health sciences librarians to respond to their evolving roles.