RESUMO
E-cigarettes are the most commonly used tobacco product among US youth. Most e-cigarettes contain nicotine, which can cause addiction and can harm the developing adolescent brain. In coordination with the release of a Surgeon General's Report on e-cigarette use among young people, the Centers for Disease Control and Prevention collaborated with the Office of the Surgeon General to launch a campaign to educate parents, youth influencers, and young people about the risks of e-cigarettes. This article describes the development of communication products, including innovative media, about this public health risk, and shares lessons learned to inform public health practice.
Assuntos
Comunicação , Sistemas Eletrônicos de Liberação de Nicotina , Saúde Pública , Adolescente , Adulto , Feminino , Promoção da Saúde/organização & administração , Humanos , Masculino , Desenvolvimento de Programas , Estados Unidos , Adulto JovemRESUMO
Abstract Despite half a century of public health efforts, smoking remains the single largest cause of preventable disease and death in the United States, killing 480,000 people a year and inflicting chronic disease on 16 million. Since the early part of the 20th century, tobacco companies' success in aggressively marketing their products to women has resulted in steady increases in smoking-related disease risk for women. Today, women smokers have caught up with their male counterparts and are just as likely to die from lung cancer, heart disease, and chronic obstructive pulmonary disease (COPD) as are men who smoke. Women's risk for developing smoking-related heart disease or dying from COPD now exceeds men's risk.