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1.
Clin Ter ; 171(3 Supple 1): 8-271, 2020.
Artigo em Inglês | MEDLINE | ID: mdl-33211061

RESUMO

Come si leggerà nell'Introduzione della sezione propriamente scientifica del Volume, il presente testo nasce dalla volontà e, soprattutto, dall'esigenza culturale di omaggiare il fu Prof. Antonio Fusco. Un debito scientifico ed umano che trova il suo locus naturale in questa prima parte del testo stesso, cui farà poi seguito la parte propriamente scientifica. In siffatta parentesi dovuta per le ragioni appena menzionate, il lettore, l'amico o l'allievo dell'opera del Prof. Fusco potranno trovare un suo sintetico Curriculum Vitae, correlato da una specifica ed accurata prosa, svolta dal già Magnifico Rettore Carlo Cipolli; il quale, oltre che evidenziare, ricordando, i meriti del collega oramai scomparso, aggiunge alsuo scritto un elemento che sarebbe imprescindibile a non trasformare lo stesso in una mera sequenza di parole: l'amicizia e l'affetto per un amico che, oramai, non c'è più. A fine lettura, evidente risuonerà il fatto che la vita di ognuno, se mossa dalla passione per ciò per cui si è predisposti cognitivamente e psicologicamente, può essere ricca di riconoscimenti, riconoscenze e soddisfazioni che, lungi dal divenire un cuscino di allori su cui adagiarsi, per una mente creativa come quella del Prof. Fusco hanno funto solo da motivazioni ad agire instancabilmente guardando sempre al futuro. Il lavoro di una vita che, materialmente, è sancito da un supporto poco più di cm 25x15: una targa. Una materialità evidente che, con grande commozione e riconoscenza, è stata affissa il 25 ottobre 2019 sull'aula fronte l'Aula Magna del Campus "La Folcara", a testimonianza che quello spirito creativo in continua evoluzione non si ferma; non si arresta neppure con la fine biologica di chi lo ha "posseduto". Rimangono le opere ed il pensiero del Prof. Fusco e restano gli affetti. A tal proposito, il lettore troverà una breve e sentita sezione su Testimonianze; coloro i quali hanno avuto modo, nell'arco della vita accademica ed umana, personale, di Fusco di conoscerlo. Ecco, allora, che i ricordi saranno i veri protagonisti di questa parentesi. Dopo di ciò, prima dei contributi prettamente scientifici dei lavori, tenutisi in occasione del Convegno Internazionale Psicologia, Arte, Letteratura. Antiche e Nuove Tendenze, seguiranno i saluti delle autorità che in quei due giorni si sono succedute a rappresentare non solo l'istituzione affiliata, ma anche la relazione di stima e di affetto che le legava al compianto Professore. Si passerà, infine, al volume tradizionalmente inteso.


Assuntos
Psicologia/história , História do Século XXI , Humanos , Itália
2.
Neurology ; 29(1): 38-44, 1979 Jan.
Artigo em Inglês | MEDLINE | ID: mdl-570675

RESUMO

Somatosensory evoked potential (SEP) latencies, motor and sensory nerve conduction velocities (CVs), and F-wave latenies were measured in 15 elderly normal subjects (mean age 74.1 years), and the results were used to derive indirect estimates of spinal cord CVs. These measurements were compared to those from 15 younger normal adults (mean age 31.6 years), and the nerve conduction characteristics of all 30 subjects were analyzed with respect to age. Peripheral motor and sensory CVs slowed progressively, and the onset latencies of F-waves and SEPs increased gradually with advancing age. Spinal cord CVs showed little change until approximately age 60, and declined sharply thereafter. In addition, the latencies of F-waves and SEPs were positively associated with height. Human clinical and experimental studies utilizing SEP and F-wave measurements must allow for morphologic differences between individuals, and for the systematic changes which accompany normal aging.


Assuntos
Fatores Etários , Condução Nervosa , Nervos Periféricos/fisiologia , Medula Espinal/fisiologia , Adulto , Idoso , Potenciais Evocados , Feminino , Humanos , Masculino , Nervo Mediano/fisiologia , Métodos , Pessoa de Meia-Idade , Modelos Neurológicos , Nervo Tibial/fisiologia
3.
Neurology ; 31(7): 841-5, 1981 Jul.
Artigo em Inglês | MEDLINE | ID: mdl-7195505

RESUMO

The velocity of impulse conduction was compared in peripheral nerve, spinal cord, and supraspinal segment of the somatosensory pathway in 15 diabetic subjects (mean age, 34.3 +/- 12.4 years) with little or no evidence of polyneuropathy, and in 15 age-matched normal controls. Motor and sensory conduction velocities (CVs) were slower in the diabetic subjects, and the latencies of F waves and somatosensory evoked potentials (SEPs) from arm and leg were longer (p less than 0.001 in each case), showing a relationship to duration of disease (0.51 less than lrl less than 0.84, p less than 0.001 in each case). Indirect estimates of spinal somatosensory conduction velocity (SSCV) were slower in the diabetic subjects (39.4 +/- 13.3 m/sec versus 54.2 +/- 10.5 m/sec, p less than 0.001), but conduction in the supraspinal segment (cervical cord to cortex) was identical in the two groups (5.6 +/- 1.3 msec versus 5.6 +/- 0.8 msec, p less than 0.1). In relationship to peripheral nerve CV, the incidence of subnormal SSCV in the diabetic subjects could not be fully explained on the basis of: (1) a passive consequence of peripheral neuropathy, (2) a sensory distal axonopathy, or (3) a primary diabetic myelopathy. We conclude that 40% of diabetics have subclinical electrophysiologic dysfunction of the posterior columns of the spinal cord, which may contribute to the lower-extremity sensory symptoms that are so prevalent in this disorder.


Assuntos
Diabetes Mellitus/fisiopatologia , Condução Nervosa , Sensação , Medula Espinal/fisiopatologia , Adolescente , Adulto , Diabetes Mellitus Tipo 1/fisiopatologia , Estimulação Elétrica , Potenciais Evocados , Feminino , Humanos , Masculino , Nervo Mediano/fisiopatologia , Pessoa de Meia-Idade , Córtex Somatossensorial/fisiopatologia , Nervo Tibial/fisiopatologia
4.
Neurology ; 29(3): 317-22, 1979 Mar.
Artigo em Inglês | MEDLINE | ID: mdl-571976

RESUMO

Cerebral infarction was documented by arteriography and serial computed cranial tomography (CT) in four young adults (ages 16 to 32 years) with migraine. In one case, posterior cerebral artery occlusion produced a deep parietotemporal infarct. The other three cases all had frontotemporal infarcts (one hemorrhagic) in the territory of the middle cerebral artery, without major arterial occlusion. Two infarcts produced lasting neurologic deficits; one was associated with mild, transitory symptoms, and one was asymtomatic. Laboratory investigations in two cases revealed no hematologic or cardiovascular predisposition to cerebrovascular disease. Cerebral infarction, as revealed by CT, may be more prevalent in "complicated" migraine than is generally appreciated. Such lesions may or may not develop in chronologic and anatomic relationship to the headache, and may involve either large or small arteries. The prognosis for functional recovery, based on this limited sample, seems favorable.


Assuntos
Infarto Cerebral/diagnóstico por imagem , Transtornos de Enxaqueca/diagnóstico por imagem , Adolescente , Adulto , Encéfalo/irrigação sanguínea , Infarto Cerebral/complicações , Feminino , Humanos , Masculino , Transtornos de Enxaqueca/complicações , Tomografia Computadorizada por Raios X
5.
Neurology ; 25(7): 633-7, 1975 Jul.
Artigo em Inglês | MEDLINE | ID: mdl-1171394

RESUMO

An elderly man presented with signs and symptoms indicating a rapidly progressive central and peripheral nervous system disease, which led to death within 3 months. The pathologic picture was that of a "paraneoplastic" encephalomyelitis and neuritis, but no cancer could be found. Supratentorial predilection for the limbic structures correlated well with an observed limbic dementia. Arguments favoring a direct toxic or metabolic effect of cancer as a cause for this syndrome was less convincing in view of this report.


Assuntos
Encefalomielite/complicações , Neurite (Inflamação)/complicações , Idoso , Plexo Braquial/patologia , Tronco Encefálico/patologia , Broncopneumonia/complicações , Córtex Cerebral/patologia , Diagnóstico Diferencial , Eletroencefalografia , Encefalomielite/diagnóstico , Encefalomielite/imunologia , Humanos , Sistema Límbico/patologia , Masculino , Neoplasias/patologia , Fibras Nervosas Mielinizadas/patologia , Neurite (Inflamação)/diagnóstico , Neurite (Inflamação)/imunologia , Medula Espinal/patologia , Nervo Sural/patologia
6.
Neurology ; 37(1): 123-8, 1987 Jan.
Artigo em Inglês | MEDLINE | ID: mdl-3796828

RESUMO

Clinical neurophysiologists may be asked to participate in the evaluation of patients with injured eyes. We describe a method for eliciting evoked potentials of cerebral origin using electrical pulse stimuli delivered to the globe of the eye through a contact lens electrode mounted on the cornea. These visual electrical evoked potentials (VEEPs) are contrasted with conventional flash visual evoked potentials in normal subjects and in 19 eyes of 17 patients with severe ocular damage, mostly recent trauma. The findings suggest that the site of transcorneal electrical excitation is not the photoreceptors, but more likely one of the nerve cell layers of the retina. VEEP recordings offer a way to circumvent the opacification of the ocular media by blood, which may otherwise hamper the evaluation of retinal function in the injured eye. Preserved VEEP response does not necessarily predict the capacity to recover visual function. Absent VEEP response is an unfavorable prognostic sign, which may be considered in arriving at a decision about enucleation.


Assuntos
Potenciais Evocados Visuais , Traumatismos Oculares/fisiopatologia , Adulto , Córnea/fisiologia , Estimulação Elétrica , Feminino , Humanos , Masculino
7.
Neurology ; 33(6): 773-9, 1983 Jun.
Artigo em Inglês | MEDLINE | ID: mdl-6682521

RESUMO

The distributions of nerve fiber conduction velocities (DCVs) derived from the median nerves of 29 adult diabetic patients (mean age, 52.1 +/- 12.3 years) with mild or no symptoms or signs of polyneuropathy were compared with DCVs from 34 age-appropriate normal subjects. Ten patients (34%) had normal findings (type A DCVs). In the 19 patients (66%) with abnormal DCVs, defined as 10% or more of the DCV area falling outside the normal 95% confidence limits, two distinct patterns of DCV alteration were observed: type B DCVs (11 patients) showed reduced DCVmax, DCVmean, and DCVpeak, together with reduced DCVrange (narrow profile); whereas type C DCVs (8 patients) had reduced DCVmax, DCVmean, DCVpeak, and DCVmin, with normal DCVrange (broad profile). It is proposed that type C DCV represents a more advanced form of type B and that both reflect selective dysfunction of the fastest conducting (presumably largest-diameter) fibers in the nerve trunk. DCVmax was consistently greater than conventional measures of "maximal" CV in all patient subgroups. Patients with abnormal DCVs had higher incidence of mild neuropathic symptoms (15 of 19 versus 4 of 10, p less than 0.01) and greater insulin dependence (11 of 19 versus 1 of 10, p less than 0.001). Serial studies in 10 patients showed, at most, small degrees of change in conduction properties over relatively short intervals (1 to 9 months).


Assuntos
Neuropatias Diabéticas/fisiopatologia , Condução Nervosa , Potenciais de Ação , Adulto , Idoso , Feminino , Humanos , Masculino , Pessoa de Meia-Idade
8.
Neurology ; 36(8): 1053-60, 1986 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-3736869

RESUMO

We studied a kindred in which 8 members had the neuroretinopathy of Leber's disease; 14 had a progressive, generalized dystonia attributed to striatal degeneration; and 1 had both disorders. The mode of inheritance was compatible with maternal transmission. This neurologic disorder may be a mitochondrial disease.


Assuntos
Distonia/diagnóstico , Degeneração Retiniana/diagnóstico , Adolescente , Adulto , Criança , Pré-Escolar , Distonia/genética , Distonia/metabolismo , Feminino , Humanos , Lactente , Perna (Membro) , Masculino , Mitocôndrias/metabolismo , Doenças do Sistema Nervoso/diagnóstico , Doenças do Sistema Nervoso/genética , Doenças do Sistema Nervoso/metabolismo , Doenças do Nervo Óptico/diagnóstico , Doenças do Nervo Óptico/genética , Linhagem , Degeneração Retiniana/genética , Degeneração Retiniana/metabolismo
9.
Neurology ; 44(3 Pt 1): 413-9, 1994 Mar.
Artigo em Inglês | MEDLINE | ID: mdl-8145907

RESUMO

We conducted an open trial of cM-T412, a chimeric monoclonal anti-CD4 antibody, in 29 patients with MS. This antibody caused a prompt and long-lasting depletion of circulating CD4 (helper/inducer) lymphocytes. The mean (+/- SE) CD4 count for the group decreased from 870 (+/- 66) cells/mm3 at baseline to 76 (+/- 11) 3 hours after treatment, and then increased to 425 (+/- 38) at 1 month after treatment and 475 (+/- 39) at 6 months after treatment. Numbers of CD8 (cytotoxic/suppressor) lymphocytes, B lymphocytes, granulocytes, and monocytes changed transiently but showed no significant long-term effects. The most common side effects were headache, nausea, myalgia, fever, and tachycardia occurring in the first few hours after treatment. No serious or unexpected infections or other significant adverse effects occurred. Kurtzke EDSS scores remained stable, and MRI scans showed less contrast enhancement 1 week after treatment. We conclude that treatment of MS patients with cM-T412 chimeric anti-CD4 antibody is well tolerated at the doses tested and produces a long-lasting, selective depletion of CD4 lymphocytes.


Assuntos
Anticorpos Monoclonais/uso terapêutico , Antígenos CD4/imunologia , Esclerose Múltipla/terapia , Adulto , Idoso , Anticorpos Monoclonais/efeitos adversos , Feminino , Humanos , Contagem de Leucócitos , Subpopulações de Linfócitos , Masculino , Pessoa de Meia-Idade , Esclerose Múltipla/imunologia
10.
Viral Immunol ; 9(2): 89-96, 1996.
Artigo em Inglês | MEDLINE | ID: mdl-8822625

RESUMO

Infection by hepatitis C virus (HCV)*, the aetiologic agent responsible for the majority of non-A-non-B posttransfusion hepatitis, is detected by assaying for antibodies against structural and nonstructural recombinant proteins or synthetic peptides. The aim of this study was to characterize the antibody reactivity of selected sera against antigenic peptides spanning immunodominant regions of the core, NS4 and NS5 HCV proteins. Reactivity to synthetic peptides was determined by enzyme immunoassay (EIA) for 11 selected sera from blood donors (good responders), for 27 selected sera from hemodialysis patients (poor responders), all positive for HCV antibodies (tested by different second and third-generation assays), and for 7 negative sera. Some peptides from the core and the NS4 region were widely recognized by the tested sera. Sera not reactive with core, NS4, or NS5 region by some immunoblot assays exhibited reactivity against peptides from these proteins. Autoimmune reactivity associated with HCV infection was evaluated by using a synthetic peptide derived from the GOR peptide; 8/11 HCV-positive sera were found reactive against this peptide. No correlation was found between reactivity to any of the peptides tested and the presence of HCV RNA in the serum or with HCV genotype. The EIA reactivity of peptides from the core region suggested a multideterminant antigenic structure, where reactivity of each epitope may be differentially affected by neighboring amino acids depending on individual sera. This situation was particularly evidenced in selected sera from poor responder specimens where a more restricted antibody response to core peptides was observed. Reactivity of sera from HCV-infected patients with synthetic peptides from the core, NS4, and NS5 regions indicated the presence of multiple linear epitopes (particularly in the core region) that may be used in a mixture for immunodiagnosis; however, the length and exact position of the synthetic peptides must be chosen carefully.


Assuntos
Hepacivirus/imunologia , Anticorpos Anti-Hepatite C/imunologia , Antígenos da Hepatite C/imunologia , Hepatite C/imunologia , Epitopos Imunodominantes/imunologia , Proteínas do Core Viral/imunologia , Proteínas não Estruturais Virais/imunologia , Sequência de Aminoácidos , Genoma Viral , Hepacivirus/genética , Hepatite C/sangue , Anticorpos Anti-Hepatite C/sangue , Humanos , Dados de Sequência Molecular , Peptídeos/síntese química , Peptídeos/imunologia
11.
Arch Ophthalmol ; 95(6): 969-78, 1977 Jun.
Artigo em Inglês | MEDLINE | ID: mdl-869755

RESUMO

Clinical, ophthalmoscopic, perimetric, and color vision tests and visual evoked responses were recorded in symptomatic and asymptomatic eyes in five members of a family with Leber hereditary optic atrophy. The presymptomatic eyes showed abnormalities in the retinal nerve fiber layer. Optic nerve dysfunction was found before central vision failed. The appearance of degenerating retinal nerve fibers, particularly in the papillomacular bundle, was documented photographically in the weeks after the onset of visual symptoms. Treatment with prednisone and hydroxocobalamin did not reverse or halt serious impairment of vision.


Assuntos
Atrofia Óptica/genética , Adolescente , Adulto , Feminino , Angiofluoresceinografia , Humanos , Masculino , Atrofia Óptica/diagnóstico , Atrofia Óptica/patologia , Escotoma/genética , Síndrome , Testes Visuais , Campos Visuais
12.
Science ; 235(4789): 623d, 1987 Feb 06.
Artigo em Inglês | MEDLINE | ID: mdl-17833608
13.
J Neurol Sci ; 86(2-3): 125-36, 1988 Sep.
Artigo em Inglês | MEDLINE | ID: mdl-3221235

RESUMO

We have used automatic decomposition electromyography (ADEMG) to measure the configurational and firing properties of 13,206 motor unit action potentials (MUAPs) in the brachial biceps, brachial triceps and anterior tibial muscles of 30 healthy adults (22 men, 8 women; mean age 48.6 +/- 16.9 years, range 20-76) at three levels of isometric contractile force: threshold, 10% of maximum voluntary contraction (MVC), and 30% MVC. In all muscles, the increment in contractile force from threshold to 10% MVC was associated with a significant (P less than 0.05, paired t-test) increase in mean MUAP firing rate and number of turns per MUAP. The increment from 10% to 30% MVC led to highly significant (P less than 0.005) increase in mean firing rate, number of turns, amplitude and rise rate. Each force increment was associated with an increase in the number of simultaneously-active MUAPs per recording site; and with a significant decrease in mean MUAP duration in all muscles, due to noise-dependency of the duration measurement. Quantitatively, the changes in MUAP properties with force were comparable to or exceeded the effects of age, gender differences, or intermuscular variability. Test-retest measurements 2 years apart in a subgroup of young adults showed good correspondence of mean MUAP properties with force standardization. These results demonstrate that contractile force is a major determinant of MUAP shape and behavior properties, and so must be precisely measured or controlled in clinical EMG studies.


Assuntos
Contração Muscular , Músculos/fisiologia , Potenciais de Ação , Adulto , Idoso , Envelhecimento , Autoanálise , Eletromiografia/métodos , Feminino , Humanos , Masculino , Pessoa de Meia-Idade , Desenvolvimento Muscular
14.
J Neurol Sci ; 36(2): 247-58, 1978 Apr.
Artigo em Inglês | MEDLINE | ID: mdl-418153

RESUMO

We present the pathologic findings, including electron microscopy, in one of two affected borthers with severe progressive myoclonus epilepsy, beginning in our patient at the age of 10 and leading to death at age 23. At autopsy there was widespread and marked neuroaxonal dystrophy, severe cerebellar atrophy, and tract degenerations in the gracilis columns and the lateral corticospinal tracts in the spinal cord. There was no increased pigmentation in the globus pallidus or reticular zone of the substantia nigra, on gross or microscopic examination. We regard this case as an example of a juvenile form of neuroaxonal dystrophy (Seitelberger's disease). The absence of pallido-nigral hyperpigmentation distinguishes this disease from Hallervorden-Spatz disease, which we regard as a separate disease entity.


Assuntos
Encefalopatias/patologia , Encéfalo/patologia , Epilepsias Mioclônicas/patologia , Adulto , Humanos , Masculino , Microscopia Eletrônica , Neurodegeneração Associada a Pantotenato-Quinase/patologia , Medula Espinal/patologia
15.
Neurosurgery ; 6(6): 623-31, 1980 Jun.
Artigo em Inglês | MEDLINE | ID: mdl-7432604

RESUMO

An autopsied series of 162 consecutive fatal head injuries was analyzed for location and type of primary brain stem injury. Of 41 cases with primary brain stem injury, 24 (59%) demonstrated 22 tears and 2 complete transections at the level of the pontomedullary junction. Three cases are presented in detail to illustrate the range of structural and functional damage seen with trauma at this level of the brain stem. A pathologically verified case of traumatic "locked-in" syndrome is reported, including serial brain stem auditory evoked responses that are correlated with the neuropathological findings. In addition, two cases of primary traumatic damage at the pontomedullary junction (one tear and one total transection) are described; these were associated with instantaneous death at the time of injury. Pathophysiologically, the tearing or disruption occurring at this level results from rapid hyperextension, which produces stretching at the pontomedullary junction.


Assuntos
Bulbo/lesões , Ponte/lesões , Adolescente , Adulto , Lesões Encefálicas/diagnóstico , Lesões Encefálicas/patologia , Tronco Encefálico/fisiopatologia , Potenciais Evocados Auditivos , Humanos , Masculino , Bulbo/patologia , Paralisia/diagnóstico , Ponte/patologia , Síndrome
16.
J Clin Neurophysiol ; 3(1): 39-49, 1986 Jan.
Artigo em Inglês | MEDLINE | ID: mdl-3949967

RESUMO

Evoked potentials are often helpful in confirming the nonorganic nature of sensory symptoms in hysteria and malingering. In a retrospective analysis, such cases were found to comprise approximately 1% of referrals to a university hospital laboratory. However, the diagnostic usefulness of electrophysiologic tests is limited in some clinical settings: normal responses may be encountered in subjects with certain organic deficits, and "abnormal" responses can sometimes be produced voluntarily by normal subjects. In malingering--as opposed to hysteria--the role of the technologist in monitoring patient compliance with the test procedure is particularly important. Like other laboratory investigations, evoked potential findings must be interpreted within the context of each clinical situation, and with full appreciation of the sensitivities and specificities of the tests.


Assuntos
Potenciais Evocados , Histeria/diagnóstico , Simulação de Doença/diagnóstico , Doenças do Sistema Nervoso/diagnóstico , Limiar Sensorial , Adulto , Tronco Encefálico/fisiopatologia , Criança , Diagnóstico Diferencial , Potenciais Evocados Auditivos , Potenciais Evocados Visuais , Feminino , Humanos , Hipnose , Sensação
17.
J Neurosurg ; 52(5): 654-60, 1980 May.
Artigo em Inglês | MEDLINE | ID: mdl-7373392

RESUMO

Cerebral somatosensory evoked potentials (SEP's) were elicited by electrical stimulation of the median nerve in the arm (SEPA) and of the posterior tibial nerve in the leg (SEPL) in 23 patients with incomplete localized lesions (including traumatic injuries, neoplasms, vascular malformations and infarcts) of the low cervical, thoracic, or lumbar spinal cord. In eight of 46 attempts (left and right sides), SEPL could not be recorded. Of the remaining 38 sides, spinal somatosensory conduction velocity (SSCV, indirectly estimated) was abnormally slow (less than 35 m/sec) in 20, and the amplitude of SEPL relative to SEPA (L:A ratio) was abnormally low (less than 0.5) in 20 (p less than 0.001 in each case, compared to normal controls). All three criteria yielded a combined 72% incidence of abnormality, correlating best with impairment of joint position sense. Serial postoperative studies in four cases documented an increase in the SSCV and L:A ratio following spinal decompression. These results demonstrate that the latency and amplitude characteristics of the cerebral SEP's from arm and leg permit quantitative evaluation of the functional status of the spinal somatosensory system.


Assuntos
Eletroencefalografia , Doenças da Medula Espinal/fisiopatologia , Traumatismos da Medula Espinal/fisiopatologia , Adulto , Idoso , Braço , Potenciais Evocados , Feminino , Humanos , Perna (Membro) , Condução Nervosa , Córtex Somatossensorial/fisiopatologia
18.
Am J Health Promot ; 6(3): 190-6, 1992.
Artigo em Inglês | MEDLINE | ID: mdl-10148677

RESUMO

BACKGROUND AND PURPOSE: Television is an important source of health information in the United States, yet little research has focused on the presentation of general health issues on television. This preliminary study reports on the health-related content of television commercials found on a typical television day. METHODS: We conducted a content analysis of a composite day of television comprising 20 hours randomly selected over a three week period (April-May 1989). Findings are presented regarding health messages found in commercial time--advertisements, public service announcements (PSAs), editorials, and promotions for upcoming programs. RESULTS: Overall, 31% of the 654 commercial spots contained health messages. Most health messages were claims of good nutrition in food and beverage advertisements. PSAs comprise 1.4% of the 20-hour sample and 5.8% of the commercial time. Health messages appeared in 38% of PSAs, accounting for less than seven minutes. Not one PSA addressed tobacco, alcohol, or diet--the three leading behavioral risk factors for poor health. DISCUSSION: PSAs are usually seen as a mechanism by which the public health community can alert the public to important health issues. Given the declining pool of PSA time, public health educators will need to seek alternative strategies for influencing television content, such as media advocacy. In addition, further research on audience interpretation and response to commercial messages is suggested.


Assuntos
Publicidade , Educação em Saúde/métodos , Promoção da Saúde/métodos , Televisão , Defesa do Consumidor , Humanos , Estados Unidos
19.
Public Health Rep ; 108(6): 716-26, 1993.
Artigo em Inglês | MEDLINE | ID: mdl-8265756

RESUMO

Public service advertisements have been used by many in hopes of "selling" good health behaviors. But selling good behavior--even if it could be done more effectively--is not the best goal for using mass media to prevent health problems. Personal behavior is only part of what determines health status. Social conditions and the physical environment are important determinants of health that are usually ignored by health promotion advertising. Public service advertising may be doing more harm than good if it is diverting attention from more effective socially based health promotion strategies. Counter-ads are one communications strategy that could be used to promote a broader responsibility for rectifying health problems. In the tradition of advocacy advertising directly promoting policy rather than products, counter-ads promote views consistent with a public health perspective. Counter-ads set the agenda for health issues, conferring status on policy-oriented strategies for addressing health problems. The primary purpose of counter-ads is to challenge the dominant view that public health problems reflect personal health habits. They are controversial because they place health issues in a social and political context. Advertising strategies for health promotion range over a spectrum from individually oriented public service advertising to socially oriented counter-advertising. The recent anti-tobacco campaign from the California Department of Health Services represents advertisements across the spectrum. Counter-ads that focus on a politically controversial definition for health problems are an appropriate and necessary alternative to public service advertising.


Assuntos
Publicidade , Promoção da Saúde , Adolescente , Adulto , Publicidade/métodos , Feminino , Comportamentos Relacionados com a Saúde , Humanos , Masculino , Saúde Pública
20.
Health Educ Behav ; 28(4): 402-19, 2001 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-11465153

RESUMO

The authors present a case study of a collaboration among the Berkeley Media Studies Group, the University of Missouri-Columbia School of Journalism, and journalist Jane Ellen Stevens to introduce to five metropolitan newspapers new violence-reporting techniques that include a public health perspective. A handbook was designed for journalists, and workshops were conducted to explore with editors and reporters how newspapers can report highly unusual crimes and yet avoid misrepresenting the patterns of violence in their communities and creating misguided fear in the public. This case study documents how journalists can be meaningfully engaged on this topic with people from public health despite typical barriers to access faced by public health practitioners and solid resistance from many editors and reporters. The authors describe goals, objectives, and activities across five daily newspapers along with journalists' reactions, concerns, and resistance to the issues that were raised.


Assuntos
Jornais como Assunto , Saúde Pública , Violência , Guias como Assunto , Humanos , Estados Unidos
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