Persistent interaction patterns across social media platforms and over time.

Growing concern surrounds the impact of social media platforms on public discourse1-4 and their influence on social dynamics5-9, especially in the context of toxicity10-12. Here, to better understand these phenomena, we use a comparative approach to isolate human behavioural patterns across multiple social media platforms. In particular, we analyse conversations in different online communities, focusing on identifying consistent patterns of toxic content. Drawing from an extensive dataset that spans eight platforms over 34 years-from Usenet to contemporary social media-our findings show consistent conversation patterns and user behaviour, irrespective of the platform, topic or time. Notably, although long conversations consistently exhibit higher toxicity, toxic language does not invariably discourage people from participating in a conversation, and toxicity does not necessarily escalate as discussions evolve. Our analysis suggests that debates and contrasting sentiments among users significantly contribute to more intense and hostile discussions. Moreover, the persistence of these patterns across three decades, despite changes in platforms and societal norms, underscores the pivotal role of human behaviour in shaping online discourse.

The drivers of global news spreading patterns.

The web radically changed the dissemination of information and the global spread of news. In this study, we aim to reconstruct the connectivity patterns within nations shaping news propagation globally in 2022. We do this by analyzing a dataset of unprecedented size, containing 140 million news articles from 183 countries and related to 37,802 domains in the GDELT database. Unlike previous research, we focus on the sequential mention of events across various countries, thus incorporating a temporal dimension into the analysis of news dissemination networks. Our results show a significant imbalance in online news spreading. We identify news superspreaders forming a tightly interconnected rich club, exerting significant influence on the global news agenda. To further investigate the mechanisms underlying news dissemination and the shaping of global public opinion, we model countries' interactions using a gravity model, incorporating economic, geographical, and cultural factors. Consistent with previous studies, we find that countries' GDP is one of the main drivers to shape the worldwide news agenda.

Characterizing engagement dynamics across topics on Facebook.

Social media platforms heavily changed how users consume and digest information and, thus, how the popularity of topics evolves. In this paper, we explore the interplay between the virality of controversial topics and how they may trigger heated discussions and eventually increase users' polarization. We perform a quantitative analysis on Facebook by collecting ∼57M posts from ∼2M pages and groups between 2018 and 2022, focusing on engaging topics involving scandals, tragedies, and social and political issues. Using logistic functions, we quantitatively assess the evolution of these topics finding similar patterns in their engagement dynamics. Finally, we show that initial burstiness may predict the rise of users' future adverse reactions regardless of the discussed topic.

COVID-19 infodemic on Facebook and containment measures in Italy, United Kingdom and New Zealand.

The COVID-19 pandemic has been characterized by a social media "infodemic": an overabundance of information whose authenticity may not always be guaranteed. With the potential to lead individuals to harmful decisions for the society, this infodemic represents a severe threat to information security, public health and democracy. In this paper, we assess the interplay between the infodemic and specific aspects of the pandemic, such as the number of cases, the strictness of containment measures, and the news media coverage. We perform a comparative study on three countries that employed different managements of the COVID-19 pandemic in 2020-namely Italy, the United Kingdom, and New Zealand. We first analyze the three countries from an epidemiological perspective to characterize the impact of the pandemic and the strictness of the restrictions adopted. Then, we collect a total of 6 million posts from Facebook to describe user news consumption behaviors with respect to the reliability of such posts. Finally, we quantify the relationship between the number of posts published in each of the three countries and the number of confirmed cases, the strictness of the restrictions adopted, and the online news media coverage about the pandemic. Our results show that posts referring to reliable sources are consistently predominant in the news circulation, and that users engage more with reliable posts rather than with posts referring to questionable sources. Furthermore, our modelling results suggest that factors related to the epidemiological and informational ecosystems can serve as proxies to assess the evolution of the infodemic.

Conspiracy theories and social media platforms.

Conspiracy theories proliferate online. We provide an overview of information consumption patterns related to conspiracy content on four mainstream social media platforms (Facebook, Twitter, YouTube, and Reddit), with a focus on niche ones. Opinion polarisation and echo chambers appear as pivotal elements of communication around conspiracy theories. A relevant role may also be played by the content moderation policies enforced by each social media platform. Banning contents or users from a social media could lead to a level of user segregation that goes beyond echo chambers and reaches the entire social media space, up to the formation of 'echo platforms'. The insurgence of echo platforms is a new online phenomenon that needs to be investigated as it could foster many dangerous phenomena that we observe online, including the spreading of conspiracy theories.

Entropy and complexity unveil the landscape of memes evolution.

On the Internet, information circulates fast and widely, and the form of content adapts to comply with users' cognitive abilities. Memes are an emerging aspect of the internet system of signification, and their visual schemes evolve by adapting to a heterogeneous context. A fundamental question is whether they present culturally and temporally transcendent characteristics in their organizing principles. In this work, we study the evolution of 2 million visual memes published on Reddit over ten years, from 2011 to 2020, in terms of their statistical complexity and entropy. A combination of a deep neural network and a clustering algorithm is used to group memes according to the underlying templates. The grouping of memes is the cornerstone to trace the growth curve of these objects. We observe an exponential growth of the number of new created templates with a doubling time of approximately 6 months, and find that long-lasting templates are associated with strong early adoption. Notably, the creation of new memes is accompanied with an increased visual complexity of memes content, in a continuous effort to represent social trends and attitudes, that parallels a trend observed also in painting art.