RESUMO
OBJECTIVE: With 13 million smokers in France in 2019, smoking remains a major health issue. The LAST (Lieux d'accompagnement à la santé sans tabac [Locations for Health Support without Tobacco]) project set up in New-Aquitaine aims to encourage smokers to get help to quit smoking. METHOD: In order to identify the barriers and levers to be mobilized to encourage smokers to seek help and then build with them the ideal cessation program, an individual qualitative study based on semi-structured interviews was conducted in May 2019 with 19 smokers at the contemplation or preparation step (transtheo-retical model). RESULTS: Smokers interviewed were unfamiliar with the cessation aids available and use them infrequently. Reasons include lack of information about their effectiveness, perceived cost, and fear of developing another form of addiction. Regarding the ideal program for them, using a health professional was cited by the majority, followed by physical activity (to avoid weight gain), nicotine replacement therapy and other drug treatments. The need to combine aids and to personalize the withdrawal offer is a strong demand. CONCLUSION: The development of the "ideal", personalized cessation aid program seems to be an opportunity for each smoker to choose the aids that are most in line with his or her needs and values. First-line professionals, because of their proximity, appear to be a key entry point to accompany cessation attempts.