Assessing the Relationship Between Perceived Message Sensation Value and Perceived Message Effectiveness: Analysis of PSAs From an Effective Campaign.

Noar, Seth M; Palmgreen, Philip; Zimmerman, Rick S; Lustria, Mia Liza A; Lu, Hung-Yi

Noar, Seth M; Palmgreen, Philip; Zimmerman, Rick S; Lustria, Mia Liza A; Lu, Hung-Yi.

Noar SM; Department of Communication, University of Kentucky, Lexington, Kentucky.
Palmgreen P; Department of Communication, University of Kentucky, Lexington, Kentucky.
Zimmerman RS; Department of Communication, University of Kentucky, Lexington, Kentucky.
Lustria ML; College of Information, Florida State University, Tallahassee, Florida.
Lu HY; Department of Communication & Graduate Institute of Telecommunications, National Chung Cheng University, Min-Hsiung, Chai-Yi, Taiwan.

Commun Stud ; 61(1): 21-45, 2010.

Article en En | MEDLINE | ID: mdl-26251563

Palabras clave

Campaign; Condom Use; Message Sensation Value; Perceived Message Effectiveness; Public Service Announcement

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Texto completo: 1 Banco de datos: MEDLINE Tipo de estudio: Prognostic_studies Idioma: En Año: 2010 Tipo del documento: Article

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Texto completo: 1 Banco de datos: MEDLINE Tipo de estudio: Prognostic_studies Idioma: En Año: 2010 Tipo del documento: Article