Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion. | Am Behav Sci;60(12): 1458-1474, 2016 11. | MEDLINE

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Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion.

van Reijmersdal, Eva A; Fransen, Marieke L; van Noort, Guda; Opree, Suzanna J; Vandeberg, Lisa; Reusch, Sanne; van Lieshout, Floor; Boerman, Sophie C.

van Reijmersdal EA; Universitity of Amsterdam, Amsterdam, Netherlands.
Fransen ML; Universitity of Amsterdam, Amsterdam, Netherlands.
van Noort G; Universitity of Amsterdam, Amsterdam, Netherlands.
Opree SJ; Erasmus University Rotterdam, Rotterdam, Netherlands.
Vandeberg L; Universitity of Amsterdam, Amsterdam, Netherlands.
Reusch S; GfK, Amsterdam, Netherlands.
van Lieshout F; Ipsos, Haarlem, Netherlands.
Boerman SC; Universitity of Amsterdam, Amsterdam, Netherlands.

Am Behav Sci ; 60(12): 1458-1474, 2016 11.

Article en En | MEDLINE | ID: mdl-27721511

Palabras clave

native advertising; persuasion knowledge; resistance to persuasion; sponsored content

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Texto completo: 1 Banco de datos: MEDLINE Idioma: En Año: 2016 Tipo del documento: Article

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Texto completo: 1 Banco de datos: MEDLINE Idioma: En Año: 2016 Tipo del documento: Article