Pigeons are attracted to a perceived gain without an actual gain.

Reference dependence refers to the reduced value of a reward that is less than expected, or the added value of a reward that is greater than expected. There is evidence that when pigeons are offered an alternative that has 1 pellet versus an alternative that has 2 pellets, but one of the two pellets offered will be removed, the pigeons prefer the originally presented 1 pellet (loss aversion). In the present research, we tested for the opposite effect (gain attraction). In Experiments 1 and 2, pigeons could choose between 2 pellets, each one on a distinctive background. If they chose the optimal alternative, they received a second pellet. In Experiment 2, the second pellet obtained was the one not initially chosen (a task sometimes referred to as the ephemeral reward task). Pigeons learned to choose optimally in both experiments. In Experiment 3, we tested the pigeons for reference dependence. Pigeons were given an alternative that offered them one pellet or two pellets, if they chose the one-pellet alternative, they received an additional pellet, and if they chose the two-pellet alternative, they received the two pellets. In keeping with the reference dependence hypothesis, the pigeons preferred the 1-pellet alternative that gave them an extra pellet. These effects are related to similar findings with humans, including the endowment effect.