Evaluation results of a 21st birthday card program targeting high-risk drinking.
J Am Coll Health
; 56(3): 325-32, 2007.
Article
em En
| MEDLINE
| ID: mdl-18089516
ABSTRACT
UNLABELLED The B.R.A.D. Birthday Card initiative was started on the campus of Michigan State University (MSU) in April 1999. MSU administrators send the safe-drinking 21st birthday card (B.R.A.D.) and laminated wallet card to students shortly before their 21st birthday. OBJECTIVE:
To evaluate the effectiveness of the 21st birthday card, MSU and B.R.A.D., Inc, applied for and were awarded a 2-year US Department of Education grant in 2001.PARTICIPANTS:
The authors surveyed 1,731 students within 2 weeks of their 21st birthday.METHODS:
Of all students turning 21 years old during the study, the authors randomly selected students for each group. A control group received no card. All others received the standard B.R.A.D. card or a gender-tailored message card.RESULTS:
Key findings include 74% of students saved part of the card, 65% shared the card with family or friends, 22% reported thinking about the card during their celebration, 12% reported drinking less because of the card, 15% reported learning something new about alcohol poisoning, and 98% believed that MSU and B.R.A.D. should continue sending cards to students.CONCLUSIONS:
Receiving, reading, and recalling the content of the B.R.A.D. card appears to reduce the total number of drinks a celebrant consumes.
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Base de dados:
MEDLINE
Assunto principal:
Estudantes
/
Universidades
/
Consumo de Bebidas Alcoólicas
/
Educação em Saúde
Tipo de estudo:
Etiology_studies
/
Evaluation_studies
/
Risk_factors_studies
Limite:
Adult
/
Female
/
Humans
/
Male
Idioma:
En
Ano de publicação:
2007
Tipo de documento:
Article