Direct-to-consumer prescription drug advertising: history, regulation, and issues.
Minn Med
; 93(3): 50-2, 2010 Mar.
Article
em En
| MEDLINE
| ID: mdl-20429178
Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.
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Base de dados:
MEDLINE
Assunto principal:
United States Food and Drug Administration
/
Publicidade
/
Marketing Social
/
Indústria Farmacêutica
/
Medicamentos sob Prescrição
Limite:
Humans
País como assunto:
America do norte
Idioma:
En
Ano de publicação:
2010
Tipo de documento:
Article