Influence of tobacco displays and ads on youth: a virtual store experiment.
Pediatrics
; 131(1): e88-95, 2013 Jan.
Article
em En
| MEDLINE
| ID: mdl-23209108
ABSTRACT
OBJECTIVE:
To examine the potential impact of banning tobacco displays and ads at the point of sale (POS) on youth outcomes.METHODS:
An interactive virtual convenience store was created with scenarios in which the tobacco product display at the POS was either openly visible (status quo) or enclosed behind a cabinet (display ban), and tobacco ads in the store were either present or absent. A national convenience sample of 1216 youth aged 13 to 17 who were either smokers or nonsmokers susceptible to smoking participated in the study. Youth were randomized to 1 of 6 virtual store conditions and given a shopping task to complete in the virtual store. During the shopping task, we tracked youth's attempts to purchase tobacco products. Subsequently, youth completed a survey that assessed their perceptions about the virtual store and perceptions about the ease of buying cigarettes from the virtual store.RESULTS:
Compared with youth in the status quo condition, youth in the display ban condition were less aware that tobacco products were for sale (32.0% vs 85.2%) and significantly less likely to try purchasing tobacco products in the virtual store (odds ratio = 0.30, 95% confidence interval = 0.13-0.67, P < .001). Banning ads had minimal impact on youth's purchase attempts.CONCLUSIONS:
Policies that ban tobacco product displays at the POS may help reduce youth smoking by deterring youth from purchasing tobacco products at retail stores.
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Interface Usuário-Computador
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Fumar
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Comércio
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Publicidade
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Produtos do Tabaco
Tipo de estudo:
Clinical_trials
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Qualitative_research
Limite:
Adolescent
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Female
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Humans
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Male
Idioma:
En
Ano de publicação:
2013
Tipo de documento:
Article