The unintended target: assessing nonsmokers' reactions to gain- and loss-framed antismoking public service announcements.
J Health Commun
; 18(12): 1402-21, 2013.
Article
em En
| MEDLINE
| ID: mdl-24015773
ABSTRACT
This study examined nonsmokers' emotional responses and intentions to promote smoking cessation after exposure to a gain- or loss-framed antismoking public service announcement (PSA). Participants were 183 nonsmokers, and results reveal that gain- and loss-framed antismoking PSAs elicited different types and levels of affect as a function of the message theme for the antismoking PSA. Although secondhand smoke PSAs elicited higher levels of anger toward smokers and fear of secondhand smoke, smoking addiction PSAs tended to elicit more guilt among nonsmokers. Elicited emotions were significant predictors of intentions, and overall, loss-framed appeals worked better than gain-framed appeals at increasing nonsmokers' intentions to talk to friends who smoke about quitting.
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Atitude Frente a Saúde
/
Fumar
/
Abandono do Hábito de Fumar
/
Comunicação em Saúde
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Prevenção do Hábito de Fumar
Tipo de estudo:
Clinical_trials
Limite:
Adolescent
/
Adult
/
Female
/
Humans
/
Male
Idioma:
En
Ano de publicação:
2013
Tipo de documento:
Article