Attention to advertising and memory for brands under alcohol intoxication.

Orquin, Jacob L; Jeppesen, Heine B; Scholderer, Joachim; Haugtvedt, Curtis.

Afiliação

Orquin JL; Department of Business Administration - MAPP, Aarhus University Aarhus C, Denmark.
Jeppesen HB; Department of Business Administration - MAPP, Aarhus University Aarhus C, Denmark.
Scholderer J; Department of Business Administration - MAPP, Aarhus University Aarhus C, Denmark.
Haugtvedt C; Fisher College of Business, Ohio State University Columbus, OH, USA.

Front Psychol ; 5: 212, 2014.

Article em En | MEDLINE | ID: mdl-24723899