Your browser doesn't support javascript.
loading
Marketing to physicians in a digital world.
Manz, Christopher; Ross, Joseph S; Grande, David.
Afiliação
  • Manz C; From the Department of Medicine, Hospital of the University of Pennsylvania (C.M.), and the Division of General Internal Medicine and the Leonard Davis Institute of Health Economics, University of Pennsylvania (D.G.) - all in Philadelphia; and the Section of General Internal Medicine and the Robert Wood Johnson Foundation Clinical Scholars Program, Department of Internal Medicine, Yale University School of Medicine, the Department of Health Policy and Management, Yale University School of Public
N Engl J Med ; 371(20): 1857-9, 2014 Nov 13.
Article em En | MEDLINE | ID: mdl-25390738
Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing messages at the point of care, when clinical decisions are being made.
Assuntos
Texto completo
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Base de dados: MEDLINE Assunto principal: Médicos / Marketing / Indústria Farmacêutica / Registros Eletrônicos de Saúde / Mídias Sociais Tipo de estudo: Prognostic_studies Limite: Humans Idioma: En Ano de publicação: 2014 Tipo de documento: Article
Texto completo
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Base de dados: MEDLINE Assunto principal: Médicos / Marketing / Indústria Farmacêutica / Registros Eletrônicos de Saúde / Mídias Sociais Tipo de estudo: Prognostic_studies Limite: Humans Idioma: En Ano de publicação: 2014 Tipo de documento: Article