Images by the vineyard: images of addiction and substance users in the media and other culture sites/sights.

ABSTRACT

This article constitutes a discovery journey into the world of drinking images, the pleasures and harms related to consuming alcoholic beverages, as well as the relationships between drinking and spirituality. These aspects are described historically and globally, over time through a series of snapshots and mini-discussions about both visual and mental images from art, classical literature and operatic music.The images are interpreted according to how they represent the drinking culture within which they were created and sustained, and how they are able to involve the spectator and the user in terms of either empathizing, accepting and including or distancing, stigmatizing and marginalizing the user.