Voice Campaigns in Brazil: Effective Practices in Health Education.

ABSTRACT

OBJECTIVES: The aim of this study was to identify the health education practices used during Voice Campaigns in Brazil between 2005 and 2013. STUDY DESIGN: This was a descriptive retrospective research study. METHODS: We analyzed materials from 28 Voice Campaigns carried out between 2005 and 2013. The document analysis technique was used, and the campaigns were categorized as dialogic and unidirectional. The SPSS version 22.0 software was used for statistical analysis. RESULTS: The southeast region of the country had the highest number of campaigns; however, there were more institutions involved in the south region. A total of 19 different strategies were used, involving nearly 10 million participants in total. There were 2.8-fold more unidirectional campaigns than dialogic campaigns. The trend analysis showed a significant increase in the number of campaigns over the years (average increase of 1.58 dialog campaigns/year and 4.13 unidirectional campaigns/year). CONCLUSIONS: The activities in the Voice Campaign, associated with dialog, followed the precepts of health education; however, these campaigns must be systematized according to the needs of the population to develop strong and efficient strategies.