Comparison of Text Messages Versus E-mail When Communicating and Querying With Mothers About Safe Infant Sleep.
Acad Pediatr
; 17(8): 871-878, 2017.
Article
em En
| MEDLINE
| ID: mdl-28606858
ABSTRACT
OBJECTIVE:
To assess how mothers' choice of e-mail or text messages (SMS) to receive safe sleep communications is associated with educational video viewing and responses to care practice queries.METHODS:
Seven hundred ninety-two new mothers received safe sleep-related communications for 60 days after newborn hospital discharge as part of a trial of health education interventions on infant care practices. Mothers chose e-mail or SMS for study communications and were sent 22 short safe sleep videos and 41 queries regarding infant care practices.RESULTS:
Study communications via e-mail were elected by 55.7% of participants. The SMS group had a modestly higher overall view rate of videos (59.1% vs 54.4%; adjusted odds ratio [aOR], 1.39; 95% confidence interval [CI], 1.07-1.81) and a substantially higher response rate to queries (70.0% vs 45.2%; aOR, 3.48; 95% CI, 2.74-4.43).CONCLUSIONS:
Participants more commonly opted to receive infant care practice videos and queries via e-mail. SMS was associated with higher viewing and response rates, especially for query responses. These results highlight the importance of understanding how specific modalities of communication might vary in reach.Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Morte Súbita do Lactente
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Comunicação
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Correio Eletrônico
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Envio de Mensagens de Texto
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Cuidado do Lactente
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Mães
Tipo de estudo:
Etiology_studies
Limite:
Adult
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Female
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Humans
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Infant
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Newborn
Idioma:
En
Ano de publicação:
2017
Tipo de documento:
Article