Public awareness of physically disabled persons.

Promoting public awareness that disabled people can function independently within society is seen by many as a necessary precursor to widespread changes in accessibility, housing, and social and economic opportunities for physically disabled people. The goal of the present investigation was to empirically assess the effectiveness of a major Canadian publicity campaign which was designed to sensitize people to the needs and concerns of physically disabled people and to promote favorable attitude change. Results indicate that while the visibility of the publicity campaign can be considered a modest success, the campaign was ineffective in promoting positive attitude change. The implications of the findings for the integration of disabled people into the larger community are discussed.