Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest.
J Virus Erad
; 4(1): 30-36, 2018 Jan 01.
Article
em En
| MEDLINE
| ID: mdl-29568551
ABSTRACT
Background:
As HIV cure research advances, it is important to engage local communities. Crowdsourcing may be an effective, bottom-up approach. Crowdsourcing contests elicit public contributions to solve problems and celebrate finalists. We examine the development of a crowdsourcing contest to understand public perspectives about HIV cure research.Methods:
We used flyers, emails, online advertisement and phone calls to recruit a convenience sample of community members to participate in focus-group discussions. Participants developed a contest name, logo and hashtag. Qualitative analysis identified emergent themes in the focus group transcripts.Results:
Seventy-one people participated in four focus groups. Emergent themes for HIV cure engagement included (1) emphasising collective approaches to HIV cure; (2) dispelling myths to spur discussion; (3) using HIV cure as motivation for participation; and (4) using creative community engagement.Conclusion:
Crowdsourcing contests may be useful for engaging local communities, developing culturally tailored awareness campaign messaging, and encouraging the public to learn more about HIV cure research.
Texto completo:
1
Base de dados:
MEDLINE
Tipo de estudo:
Qualitative_research
Idioma:
En
Ano de publicação:
2018
Tipo de documento:
Article