The Effects of Graphic Warning Labels' Vividness on Message Engagement and Intentions to Quit Smoking.

Yotam, Ophir; Emily, Brennan; Maloney, Erin K; Cappella, Joseph N.

Afiliação

Yotam O; Annenberg School for Communication, University of Pennsylvania, United States.
Emily B; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Australia.
Maloney EK; Annenberg School for Communication, University of Pennsylvania, United States.
Cappella JN; Annenberg School for Communication, University of Pennsylvania, United States.

Communic Res ; 46(5): 619-638, 2019 Jul.

Article em En | MEDLINE | ID: mdl-31371841