Rainbow of KIBOU project: Effectiveness of invitation materials for improving cancer screening rate using social marketing and behavioral economics approaches.

Mizota, Yuri; Yamamoto, Seiichiro

Mizota, Yuri; Yamamoto, Seiichiro.

Afiliação

Mizota Y; Center for Cancer Information and Control Services, National Cancer Center, 5-1-1, Tsukij, Chuo-ku, Tokyo, 104-0045, Japan; Health Service Division, Health Service Bureau, Ministry of Health, Labour, and Welfare, 1-2-2, Kasumigaseki, Chiyoda-ku, Tokyo, 100-8916, Japan; Shizuoka Graduate University of Public Health, 4-27-2, Kitaando, Aoiku, Shizuoka, 420-0881, Japan. Electronic address: ymizota@ncc.go.jp.
Yamamoto S; Center for Cancer Information and Control Services, National Cancer Center, 5-1-1, Tsukij, Chuo-ku, Tokyo, 104-0045, Japan; Shizuoka Graduate University of Public Health, 4-27-2, Kitaando, Aoiku, Shizuoka, 420-0881, Japan; Centre for the Fourth Industrial Revolution Japan, World Economic Forum, ARK Mori Building, 37th Floor 1-12-32, Akasaka, Minato-ku, Tokyo, 107-6037, Japan. Electronic address: siyamamo@ncc.go.jp.

Soc Sci Med ; 279: 113961, 2021 06.

Article em En | MEDLINE | ID: mdl-34000582

Assuntos

Detecção Precoce de Câncer; Neoplasias; Economia Comportamental; Humanos; Japão; Programas de Rastreamento; Neoplasias/diagnóstico; Aceitação pelo Paciente de Cuidados de Saúde; Marketing Social

Palavras-chave

Behavioral science; Call-recall; Cancer screening; Health belief model; Nudge; Rainbow of KIBOU project; Social marketing: behavioral economics

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Texto completo: 1 Base de dados: MEDLINE Assunto principal: Detecção Precoce de Câncer / Neoplasias Tipo de estudo: Diagnostic_studies / Health_economic_evaluation / Prognostic_studies / Screening_studies Limite: Humans País como assunto: Asia Idioma: En Ano de publicação: 2021 Tipo de documento: Article

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