Your browser doesn't support javascript.
loading
The impact of COVID-19 on consumer evaluation of authentic advertising messages.
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C; Kim, Seongseop S; Voyer, Benjamin G; Kim, Changju; Sung, Billy; Gonzalez-Jimenez, Hector; Fastoso, Fernando; Choi, Yung K; Yoon, Sukki.
Afiliação
  • Park J; Peking University HSBC Business School Shenzhen Nanshan China.
  • Kim J; Department of Marketing Auckland University of Technology Auckland New Zealand.
  • Lee DC; Department of Marketing Auckland University of Technology Auckland New Zealand.
  • Kim SS; School of Hotel & Tourism Management The Hong Kong Polytechnic University Kowloon Hong Kong.
  • Voyer BG; Department of Entrepreneurship ESCP Business School-London Campus London UK.
  • Kim C; College of Business Administration Ritsumeikan University Ibaraki Osaka Japan.
  • Sung B; School of Marketing Curtin University Bentley Western Australia Australia.
  • Gonzalez-Jimenez H; Department of Marketing ESCP Business School-Madrid Campus Madrid Spain.
  • Fastoso F; Business School Pforzheim University Pforzheim Germany.
  • Choi YK; Department of Advertising & PR Dongguk University Seoul Korea.
  • Yoon S; College of Business Bryant University Smithfield Rhode Island USA.
Psychol Mark ; 39(1): 76-89, 2022 Jan.
Article em En | MEDLINE | ID: mdl-34539052
Palavras-chave
Texto completo
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2022 Tipo de documento: Article
Texto completo
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2022 Tipo de documento: Article