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Dissemination of the European Association of Urology Guidelines Through Social Media: Strategy, Results, and Future Developments.
Pradere, Benjamin; Esperto, Francesco; van Oort, Inge M; Bhatt, Nikita R; Czarniecki, Stefan W; van Gurp, Marc; Bloemberg, Jarka; Darraugh, Julie; Garcia-Rojo, Esther; Cucchiara, Vito; Teoh, Jeremy Y; N'Dow, James; Giannarini, Gianluca; Ribal, Maria J.
Afiliação
  • Pradere B; Department of Urology, Comprehensive Cancer Centre, Medical University of Vienna, Vienna, Austria. Electronic address: benjaminpradere@gmail.com.
  • Esperto F; Department of Urology, Campus Bio-Medico University, Rome, Italy.
  • van Oort IM; Department of Urology, Radboud University Medical Centre, Nijmegen, The Netherlands.
  • Bhatt NR; Department of Urology, East of England Deanery, Cambridge, UK.
  • Czarniecki SW; HIFU CLINIC Prostate Cancer Centre, Warsaw, Poland.
  • van Gurp M; Communications Section, European Association of Urology, Arnhem, The Netherlands.
  • Bloemberg J; Communications Section, European Association of Urology, Arnhem, The Netherlands.
  • Darraugh J; Guidelines Office, European Association of Urology, Arnhem, The Netherlands.
  • Garcia-Rojo E; Department of Urology, Hospital HM Sanchinarro, Madrid, Spain.
  • Cucchiara V; Department of Urology, Division of Experimental Oncology, Urological Research Institute, Vita-Salute San Raffaele University, IRCCS San Raffaele Scientific Institute, Milan, Italy.
  • Teoh JY; S.H. Ho Urology Centre, Department of Surgery, Prince of Wales Hospital, The Chinese University of Hong Kong, Hong Kong, China.
  • N'Dow J; Department of Urology, Aberdeen Royal Infirmary, NHS Grampian, Aberdeen, UK.
  • Giannarini G; Urology Unit, Santa Maria della Misericordia University Hospital, Udine, Italy.
  • Ribal MJ; Uro-Oncology Unit, Hospital Clinic, University of Barcelona, Barcelona, Spain.
Eur Urol Focus ; 8(5): 1541-1544, 2022 09.
Article em En | MEDLINE | ID: mdl-34774465
ABSTRACT
Over the past decade, social media (SoMe) platforms have been embraced by the medical community across all specialties. This engagement creates a valuable opportunity for scientific organizations to use the broad reach, accessibility, functionality, and informal environment of SoMe to raise awareness, reinforce trust with stakeholders, and disseminate scientific information. In this field, the European Association of Urology (EAU) Guidelines Office has been a pioneer and has constantly set out to disseminate the recommendations established annually by its guidelines panels. Here we describe the dissemination strategy used by the EAU Guidelines Office and the results obtained in the past few years. The EAU Guidelines Office proposes various types of content to disseminate on the different SoMe platforms. An ad hoc dissemination committee adapts attractive content for different target audiences to fit the specific requirements of the platforms on which it is published. Over the past 5 yr, the dissemination committee has been able to constantly improve the engagement of different audiences, especially using Twitter, Facebook, and, more recently, Instagram. It has been shown that use of a multifaceted strategy to improve dissemination of the guidelines, such as campaigns for awareness days, is successful. PATIENT

SUMMARY:

We describe the strategy used by the European Association of Urology Guidelines Office to disseminate recommendations from the association's guidelines to different target audiences via social media and we summarize the main results.
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Texto completo: 1 Base de dados: MEDLINE Assunto principal: Urologia / Mídias Sociais Tipo de estudo: Guideline / Risk_factors_studies Limite: Humans Idioma: En Ano de publicação: 2022 Tipo de documento: Article

Texto completo: 1 Base de dados: MEDLINE Assunto principal: Urologia / Mídias Sociais Tipo de estudo: Guideline / Risk_factors_studies Limite: Humans Idioma: En Ano de publicação: 2022 Tipo de documento: Article