An analysis of social marketing practice: Factors associated with success.

Akbar, M Bilal; Garnelo-Gomez, Irene; Ndupu, Lawrence; Barnes, Elizabeth; Foster, Carley

Akbar, M Bilal; Garnelo-Gomez, Irene; Ndupu, Lawrence; Barnes, Elizabeth; Foster, Carley.

Afiliação

Akbar MB; Nottingham Trent University, Nottingham, United Kingdom.
Garnelo-Gomez I; University of Reading, Reading, United Kingdom.
Ndupu L; University of Derby, Derby, United Kingdom.
Barnes E; University of Stirling, Stirling, United Kingdom.
Foster C; University of Derby, Derby, United Kingdom.

Health Mark Q ; 39(4): 356-376, 2022.

Article em En | MEDLINE | ID: mdl-34781844

Assuntos

Comunicação; Marketing Social; Humanos

Palavras-chave

Monitoring and evaluation; partnership; planning; pre-testing; research; segmentation; success factors

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Texto completo: 1 Base de dados: MEDLINE Assunto principal: Comunicação / Marketing Social Tipo de estudo: Prognostic_studies / Risk_factors_studies Limite: Humans Idioma: En Ano de publicação: 2022 Tipo de documento: Article

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