Using social media to recruit study participants for a randomized trial for hypertension.
Eur Heart J Digit Health
; 1(1): 71-74, 2020 Nov.
Article
em En
| MEDLINE
| ID: mdl-36713965
ABSTRACT
Aims:
The present study aimed to evaluate the potential of social media as an approach to recruit hypertensive subjects. Methods andresults:
In addition to conventional trial recruitment, Facebook ads were run. Over a 115-day recruitment period, Facebook reached 5.3 million people in 168 separate campaigns run in the proximity of 19 sites in the USA and 14 sites in Europe. A total of 182 839 participants (3.4%) clicked on the ad; of those 10 483 subjects (5.7%) completed a dedicated questionnaire. This resulted in 3632 potential candidates. A total of 285 potential candidates were recruited by various recruitment strategies in the specified time period, of which 184/285 (64.6%) came from Facebook. When comparing Facebook with a 7-day radio spot in the same time period, 48 radio spots were launched; resulting in nine inquiries with eventually five potential candidates and two consents.Conclusion:
Targeted social media was a successful and efficient strategy to recruit hypertensive subjects.
Texto completo:
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Base de dados:
MEDLINE
Tipo de estudo:
Clinical_trials
Idioma:
En
Ano de publicação:
2020
Tipo de documento:
Article