How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study.

Song, Hyo Geun; Kim, Yen-Soon; Hwang, Eunmin

Song, Hyo Geun; Kim, Yen-Soon; Hwang, Eunmin.

Afiliação

Song HG; William F. Harrah College of Hospitality, University of Nevada, Las Vegas, NV 89154, USA.
Kim YS; William F. Harrah College of Hospitality, University of Nevada, Las Vegas, NV 89154, USA.
Hwang E; Department of Hospitality and Tourism Management, University of South Alabama, Mobile, AL 36688, USA.

Behav Sci (Basel) ; 13(3)2023 Mar 02.

Article em En | MEDLINE | ID: mdl-36975239

Palavras-chave

S-O-R framework; attitude; mukbang; para-social relationship; purchase intention; user-generated content; vicarious satisfaction

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Texto completo: 1 Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2023 Tipo de documento: Article

Texto completo

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PubMed Links

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Texto completo: 1 Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2023 Tipo de documento: Article