Effects of reduced nicotine content cigarette advertising with warning labels and social media features on product perceptions among young adults.
J Behav Med
; 46(6): 948-959, 2023 Dec.
Article
em En
| MEDLINE
| ID: mdl-37605036
ABSTRACT
This study sought to understand reactions to very low nicotine (VLN) cigarette advertising compared with conventional cigarette advertising with consideration of warning labels and social media context. The online experimental study recruited young adult cigarette smokers and nonsmokers (N = 1,608). Participants completed a discrete choice task with a 2 × 2 × 3 mixed design:
brand, (VLN, Marlboro), context (Ad only, Ad on social media), and warning (Text-only, Well-known risk pictorial, or Lesser-known risk pictorial). Participants made choices about attention, appeal, harm, buying, and quitting intentions. Social media context increased attention and appeal. A well-known risk pictorial warning outperformed a text-only warning. Smokers had increased odds of quit intentions for VLN ads, yet nonsmokers had increased intentions to buy cigarettes on social media with a text-only warning. Results indicate differences in how young adults react to cigarette ads on social media, especially with the warnings they portray.Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Mídias Sociais
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Produtos do Tabaco
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Sistemas Eletrônicos de Liberação de Nicotina
Limite:
Adult
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Humans
Idioma:
En
Ano de publicação:
2023
Tipo de documento:
Article