Brain waves and landscape settings: emotional responses to attractiveness.

ABSTRACT

Neuro-architecture is a specific branch of architecture that studies how the physical environment can change our mental processes and influence our behaviors. One of the main purposes of this field is to use changes in brain activities as a measure to quantify attractiveness of the landscapes. In this study, we investigated how changes in elements of attractiveness influence ones' emotional perception and present the related pattern of changes in brain activities. Therefore, we implied five elements of attractiveness including mystery, visual openness, landscape or greenness, walkability, and social interaction using the Delphi method. Then, we made changes in each element separately to make the landscape more attractive and assessed their effects on a group of young adults. We used the self-assessment manikin questionnaire to measure the participants' emotional perception while the participants' brain activities were recorded using a 32-channel EEG while exposed to the landscape images. The results showed that changes in attractive elements of the landscape could significantly improve ones' emotional perception of the landscape. In addition, these changes are perceived by changing the oscillatory pattern of brain activities. We hope these findings could shed a light to use of neural markers in measurement of place attractiveness.