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A number of studies have been claimed to show that ovarian hormones, whose levels fluctuate throughout the menstrual cycle, affect consumer preferences and financial decisions. The present article aims to critically analyze the literature examining associations between the phases of the menstrual cycle (peri-ovulatory vs. non-ovulatory) with particular consumer preferences (especially regarding clothing choices) and economic decisions (especially in regards to economic games and risk-taking). A search for studies was conducted in Web of Science and Scopus between 2004 and 2022, by combining keywords of the menstrual cycle, consumer preferences, and economic decisions. Once articles were selected, we identified the main findings, the characteristics of the population, and the methods for determining the phases of the cycle. We performed a p-curve analysis on previously reported statistically significant effects. These analyses find evidence for associations between peri-ovulatory status and specific consumer preferences, most strongly for appearance-enhancing products. They yield no compelling evidence for associations between peri-ovulatory status and financial decisions and risk-taking. We offer provisional conclusions and call for additional studies that possess sufficient statistical power to detect true meaningful effects, especially in the domain of financial decisions.
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Comportamento do Consumidor , Progesterona , Feminino , Humanos , Ciclo MenstrualRESUMO
The COVID-19 pandemic caused drastic social changes for many people, including separation from friends and coworkers, enforced close contact with family, and reductions in mobility. Here we assess the extent to which people's evolutionarily-relevant basic motivations and goals-fundamental social motives such as Affiliation and Kin Care-might have been affected. To address this question, we gathered data on fundamental social motives in 42 countries (N = 15,915) across two waves, including 19 countries (N = 10,907) for which data were gathered both before and during the pandemic (pre-pandemic wave: 32 countries, N = 8998; 3302 male, 5585 female; M age = 24.43, SD = 7.91; mid-pandemic wave: 29 countries, N = 6917; 2249 male, 4218 female; M age = 28.59, SD = 11.31). Samples include data collected online (e.g., Prolific, MTurk), at universities, and via community sampling. We found that Disease Avoidance motivation was substantially higher during the pandemic, and that most of the other fundamental social motives showed small, yet significant, differences across waves. Most sensibly, concern with caring for one's children was higher during the pandemic, and concerns with Mate Seeking and Status were lower. Earlier findings showing the prioritization of family motives over mating motives (and even over Disease Avoidance motives) were replicated during the pandemic. Finally, well-being remained positively associated with family-related motives and negatively associated with mating motives during the pandemic, as in the pre-pandemic samples. Our results provide further evidence for the robust primacy of family-related motivations even during this unique disruption of social life.
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How does psychology vary across human societies? The fundamental social motives framework adopts an evolutionary approach to capture the broad range of human social goals within a taxonomy of ancestrally recurring threats and opportunities. These motives-self-protection, disease avoidance, affiliation, status, mate acquisition, mate retention, and kin care-are high in fitness relevance and everyday salience, yet understudied cross-culturally. Here, we gathered data on these motives in 42 countries (N = 15,915) in two cross-sectional waves, including 19 countries (N = 10,907) for which data were gathered in both waves. Wave 1 was collected from mid-2016 through late 2019 (32 countries, N = 8,998; 3,302 male, 5,585 female; Mage = 24.43, SD = 7.91). Wave 2 was collected from April through November 2020, during the COVID-19 pandemic (29 countries, N = 6,917; 2,249 male, 4,218 female; Mage = 28.59, SD = 11.31). These data can be used to assess differences and similarities in people's fundamental social motives both across and within cultures, at different time points, and in relation to other commonly studied cultural indicators and outcomes.
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What motives do people prioritize in their social lives? Historically, social psychologists, especially those adopting an evolutionary perspective, have devoted a great deal of research attention to sexual attraction and romantic-partner choice (mate seeking). Research on long-term familial bonds (mate retention and kin care) has been less thoroughly connected to relevant comparative and evolutionary work on other species, and in the case of kin care, these bonds have been less well researched. Examining varied sources of data from 27 societies around the world, we found that people generally view familial motives as primary in importance and mate-seeking motives as relatively low in importance. Compared with other groups, college students, single people, and men place relatively higher emphasis on mate seeking, but even those samples rated kin-care motives as more important. Furthermore, motives linked to long-term familial bonds are positively associated with psychological well-being, but mate-seeking motives are associated with anxiety and depression. We address theoretical and empirical reasons why there has been extensive research on mate seeking and why people prioritize goals related to long-term familial bonds over mating goals. Reallocating relatively greater research effort toward long-term familial relationships would likely yield many interesting new findings relevant to everyday people's highest social priorities.
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Relações Familiares , Objetivos , Relações Interpessoais , Recompensa , Comportamento Sexual , Comportamento Social , Adulto , Comparação Transcultural , Feminino , Humanos , Masculino , Pessoa de Meia-Idade , Adulto JovemRESUMO
The Breast Size Satisfaction Survey (BSSS) was established to assess women's breast size dissatisfaction and breasted experiences from a cross-national perspective. A total of 18,541 women were recruited from 61 research sites across 40 nations and completed measures of current-ideal breast size discrepancy, as well as measures of theorised antecedents (personality, Western and local media exposure, and proxies of socioeconomic status) and outcomes (weight and appearance dissatisfaction, breast awareness, and psychological well-being). In the total dataset, 47.5 % of women wanted larger breasts than they currently had, 23.2 % wanted smaller breasts, and 29.3 % were satisfied with their current breast size. There were significant cross-national differences in mean ideal breast size and absolute breast size dissatisfaction, but effect sizes were small (η2â¯=â¯.02-.03). The results of multilevel modelling showed that greater Neuroticism, lower Conscientiousness, lower Western media exposure, greater local media exposure, lower financial security, and younger age were associated with greater breast size dissatisfaction across nations. In addition, greater absolute breast size dissatisfaction was associated with greater weight and appearance dissatisfaction, poorer breast awareness, and poorer psychological well-being across nations. These results indicate that breast size dissatisfaction is a global public health concern linked to women's psychological and physical well-being.
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Insatisfação Corporal/psicologia , Mama , Saúde Global , Satisfação Pessoal , Adulto , Feminino , Humanos , Tamanho do ÓrgãoRESUMO
Abstract The present work aims to study which factors are relevant in long-term mate selection from a lonely-hearts personal advertisement sample of Spanish-speaking consumers of Cosmopolitan Magazine, Colombian Edition. We analyzed One thousand four hundred sixty-eight publications (made by 770 men and 698 women) using a coding system based on the theories of sexual strategies, genetic quality indicators, and the preferences classification used in personal ads studies. Initially, we found trends as a greater predilection for psychological attributes and a greater demand to require more traits than offering them. In addition, the cross-cultural pattern demonstrated that men prefer women's physical characteristics, while women require status/resources by men. Finally, men tended to be more selective in the age range of 36-45 years, while women's selectivity decreased with age. The results replicate many of the patterns found in investigations related to human sexual selection, also bring enlightenment about new preference dimensions to study in the future.
Resumen La presente investigación examina las preferencias de individuos que buscan emparejarse a largo plazo, por medio del análisis de anuncios de búsqueda de parejas, publicados por una muestra de usuarios hispanohablantes de la edición Colombiana de la Revista Cosmopolitan. Se revisaron 1468 publicaciones (de 770 hombres y 698 mujeres) utilizando un sistema de codificación construido a partir de la teoria de estrategias sexuales, indicadores de calidad genética y clasificaciones usadas en estudios de anuncios personales. Los usuarios reportaron una mayor atención por atributos psicológicos, además de una alta exigencia. Adicionalmente, los hombres solicitaron más características fisicas de las mujeres, y las mujeres más indicadores asociados al estatus y recursos de los hombres. Los hombres se mostraron más selectivos entre los 36 y los 45 anos, mientras que la selectividad de las mujeres disminuyó con la edad. Los resultados replican patrones encontrados en las investigaciones sobre emparejamiento sexual humano, y dan luces sobre nuevos dominios de preferencia para examinar en el futuro.
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Resumen La literatura sobre condicionamiento clásico de actitudes (CCA) no reporta utilización de vocalizaciones humanas para crear o intensificar actitudes. El propósito del estudio fue comprobar la capacidad de los estímulos acústicos de risa contagiosa para originar actitudes positivas hacia marcas comerciales neutras cuando estos se utilizan como estímulos incondicionados en CCA. Participaron 60 universitarios de ambos sexos con edades entre 18 y 30 años y con base en un diseño experimental intrasujeto se aplicó el CCA, que implicó apareamiento simultáneo de marcas comerciales neutras con risas más y menos contagiosas. Se verificaron 5 hipótesis que compararon actitudes explícitas (medidas con diferencial semántico) e implícitas (medidas mediante un priming evaluativo y amplitud electromiográfica —EMC— del músculo cigomático) entre el pre- y el poscondicionamiento y entre marcas condicionadas con risas más vs. menos contagiosas. .on respecto a línea de base, se observaron mayores actitudes explícitas poscondicionamiento hacia marcas comerciales apareadas con risas más contagiosas; no se encontraron diferencias actitudinales explícitas entre marcas condicionadas con risas más vs. menos contagiosas. Sólo se evidenciaron diferencias actitudinales implícitas entre el pre y el poscondicionamiento de la marca comercial apareada con risa masculina más contagiosa. No se observaron diferencias en la amplitud EMG del cigomático entre el pre y el poscondicionamiento ni entre marcas comerciales apareadas con risas más vs. menos contagiosas. Concluimos que la risa contagiosa tiene capacidad para transferir valencia afectiva a estímulos neutros y no siempre se observa concordancia entre las actitudes explícitas e implícitas poscondicionamiento.
Abstract The literature on classical conditioning of attitudes (CCA) does not report the use of human vocalizations to create or intensify attitudes. This study aimed to test the ability of contagious laughter acoustic stimuli to elicit positive attitudes towards neutral commercial brands when used as unconditioned stimuli in CCA. 60 university students of both genders, aged between 18 and 30 years, participated. Based on an intra-subject experimental design the CCA was applied, which involved the simultaneous pairing of neutral commercial brands with more and less contagious laugher. Five hypotheses were tested comparing explicit (measured with semantic differential) and implicit attitudes (measured by evaluative priming and electromyographic amplitude -EMG- of the zygomatic muscle) between pre- and postconditioning and between commercial brands conditioned with more vs less contagious laugher. Concerning the baseline, there were greater explicit postconditioning attitudes towards commercial brands paired with more contagious laughter; no explicit attitudinal differences were found between brands conditioned with more vs. less contagious laughter. Only implicit attitudinal differences were evidenced between pre- and postconditioning for the commercial brand paired with the most contagious male laughter. No differences in the zygomatic EMG amplitude were observed between pre- and postconditioning or between commercial brands paired with more vs. less contagious laughter. We conclude that contagious laughter has the capacity to transfer affective valence to neutral stimuli and that concordance is not always observed between explicit and implicit postconditioning attitudes.
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Resumen A pesar de su relevancia para la comprensión de la expresión emocional vocal, el estudio de la risa contagiosa se encuentra en sus primeras etapas de investigación y aún no se ha establecido su naturaleza ni la de las respuestas que esta provoca. Teniendo esto en cuenta, el propósito de este estudio fue determinar si los estímulos acústicos de risa contagiosa, además de generar conductas de risa o sonrisa, provocan en los oyentes las expresiones faciales, electromiográficas y cardíacas de una emoción positiva. Para esto, se contó con la participación de 60 universitarios de ambos sexos con edades entre los 18 y los 30 años en un diseño experimental intrasujeto con mediciones en la condición de línea de base y en exposiciones a diferentes estímulos de risa contagiosa, donde se verificaron tres hipótesis en las que se comparó expresiones faciales de alegría (medidas con el software FaceReader), amplitud electromiográfica (EMG) del músculo cigomático mayor (medida con el módulo EMG-100 del Biopac) e intervalos R-R como indicadores de frecuencia cardíaca (medidos con el módulo ECG-100 del Biopac) entre las diferentes condiciones. Como resultado, se encontraron diferencias significativas en los porcentajes de las expresiones faciales de alegría y amplitud EMG del cigomático al comparar las condiciones de línea de base y estímulos de risa más contagiosa, y de risas más y menos contagiosas; no obstante, no se encontraron diferencias significativas en los intervalos R-R en ninguna de las condiciones comparadas. Como conclusión, se comprobó la naturaleza emocional positiva de la risa/sonrisa provocada por estímulos de risa contagiosa y la proporcionalidad entre la intensidad de las expresiones faciales y las respuestas EMG elicitadas por esta risa y el grado de contagio percibido de la misma.
Abstract Despite its relevance for the understanding of vocal emotional expression, the study of contagious laughter is in its early stages of research and neither its nature nor the nature of the responses it provokes have not yet been established. The purpose of this study was to determine whether the acoustic stimuli of contagious laughter, in addition to generating laughter or smiling behaviors, elicit in listeners the facial, electromyographic and heart expressions of a positive emotion. To this end, 60 university students of both sexes, aged between 18 and 30 years participated in an intrasubject experimental design with measurements in the baseline condition and in exposures to different contagious laughter stimuli, where three hypotheses were tested comparing facial expressions of joy (measured with the FaceReader software), electromyographic amplitude (EMG) of the zygomaticus major muscle (measured with the Biopac EMG-100 module) and RR intervals as indicators of heart rate (measured with the Biopac ECG-100 module) between the different conditions. As a result, significant differences were found in the percentages of facial expressions ofjoy and zygomatic EMG amplitude when comparing the baseline and stimulus conditions of more contagious laughter, and more and less contagious laughter. However, no significant differences were found in the R-R intervals in any of the compared conditions. In conclusion, the positive emotional nature of laughter / smile caused by contagious laughter stimuli and the proportionality between the intensity of the facial expressions and EMG responses elicited by this laughter and the perceived degree of contagiousness of laughter were verified.
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Con 34 estudiantes de la Universidad de Ibagué (17 de cada sexo y una media de 21 años), se evaluó el efecto de la simetría facial (SF) en un Condicionamiento Clásico de Actitudes, mediante un procedimiento simultáneo donde los estímulos incondicionados fueron rostros femeninos con baja, media y alta SF, y como estímulos a condicionar tres logos (Xua, Xue y Xuo). Los resultados muestran una mejor evaluación de los rostros con alta SF; un cambio entre las evaluaciones realizadas antes y después a los logos y, finalmente, que la marca asociada a alta SF obtuvo una evaluación más positiva. Se valora el impacto del estudio en la operacionalización del atractivo físico, la identificación de estímulos incondicionados y las ventajas del procedimiento en la evaluación de comunicaciones persuasivas.
In a sample of 34 university students (17 of each sex and on average 21 years old) at the Universidad de Ibagué, we evaluated the effect of facial symmetry (FS) in a Classical Conditioning of Attitudes experiment, using a simultaneous procedure where three logos were used as conditioned stimuli (Xua, Xue, Xuo) and faces of varying symmetry were used as unconditioned stimuli. We observed a higher rating of attractiveness of faces with high FS. We also observed a change in ratings of each logo before and after the conditioning procedure, and finally, the logo associated with a high FS obtained significantly higher scores after conditioning (than the logos associated with less FS). The impact of our study is that we operationalized physical attractiveness, identifying an unconditioned stimulus (facial symmetry as an index of physical attractiveness) and demonstrated the advantage of our conditioning procedure in establishing and changing the attitudes of consumers in persuasive communications.
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Con el propósito de ofrecer elementos de juicio para el diseño de comunicaciones persuasivas y proponer una estrategia en la selección de los Estímulos Evaluadores Incondicionados, se aplicaron los enunciados de la teoría de la relación cintura-cadera enun procedimiento correspondiente al paradigma Imagen-Imagen del condicionamiento evaluador. Se presentaron 42 estímulos, 12 imágenes de mujeres con diferentes relaciones cintura-cadera, 3 de marcas, 3 de envases y 24 estímulos publicitarios, a 34 estudiantes universitarios. Los resultados apoyan las predicciones al señalar una predilección por relacionescintura-cadera menores, ofrecer datos alentadores para el debate sobre la selección de estímulos y mostrar un efecto positivo en la marca que fue apareada con la relación cinturacaderapreferida.
In order to improve the design of persuasive communications and to suggest a strategy to select Unconditional Evaluating Stimuli, the assumptions of waist-to-hip ratio theory were applied to a procedure corresponding to the Image-Image Evaluative Conditioning Paradigm.Forty-two stimuli were presented to 34 university students: Twelve women images with different waist-to-hip ratios, 3 brand stimuli, 3 perfume bottling stimuli and 24 advertisingstimuli. Results support the predictions showing a preference for lower waist-to-hip ratios, offering new data for the stimulus selection debate, and showing a positive effect of waist-tohipratio association with a brand, on consumer preference.
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Humanos , Defesa do Consumidor , Comportamento do ConsumidorRESUMO
Este artículo es una breve revisión de la psicología económica, la economía psicológica o la economía conductual, una especialidad en rápido crecimiento. Los antecedentes de la psicología de los asuntos económicos, sus principales conceptos y el estado actual se describen junto con sus principales tendencias de desarrollo. Del mismo modo, en el texto, se examina el papel de las revistas especializadas, instituciones y centro académicos y de investigación en el progreso de este particular campo.
This Article is a brief review of the economic psychology, the psychological economy or the behavioral economy, a rapidly growing field. The origins of the economic psychological matters, its main concepts and the current state are described together with their main development trends. In the same way, in the text, the role of the specialized magazines, institutions and academic and investigation centers are examined in the progress of this particular field of the psychological knowledge.
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Economia , História , Internet , Pesquisa/economiaRESUMO
Esta investigación procuró crear preferencias sobre figuras geométricas a través de un procedimiento de condicionamiento clásico donde se utilizaron 2 variaciones específicas de la estructura musical -tonos mayores y disonantes- como estímulos incondicionados