RESUMO
The present article delineates the complex structure of collective identity by incorporating two levels of analysis. The first, the micro level, pertains to individual society members' recognition of and categorization as belonging to a group, with the accompanying cognitive, emotional, and behavioral consequences. The second, the macro level, pertains to the notion of collective identity that denotes the shared awareness by constituents of a society of being members of a collective. This level is founded on two pillars: One pillar consists of generic features that characterize the collective identity. These features apply to macro-level collectives and allow a comparison among them. The other pillar is particular and consists of content characteristics that provide the unique features of the collective identity. The conceptual framework is applied to the analysis of the national collective identity as a case example. The contributions and implications of the described conception are discussed.