RESUMO
This study contributed to cyberpsychology literature by identifying moderating role of gender in the relationship between personality traits and smartphone addiction. A multi-group SEM analysis was employed to investigate the relationship between five factor personality traits (i.e. Big Five) and smartphone addiction among men and women. Big-Five-Inventory (BFI) and Smartphone Addiction Inventory (SPAI) were used to collect data from 320 undergraduate students. The results suggested a positively significant relationship between neuroticism (emotional imbalance) and smartphone addiction for women only. Whereas, conscientiousness was negatively related with smartphone addiction for women. Further, there was a negatively significant relationship between agreeableness and smartphone addiction for both genders. The findings suggested that gender has a moderating role in the relationship between neuroticism and smartphone addiction.