Seeing the forest in order and the trees in disorder: Environmental orderliness versus disorderliness affects the perceptual processing style.

People attend to the same event or object by using a global or local processing style across different environments. Different physical environmental conditions, such as orderliness and disorderliness, activate different psychological states and produce different kinds of outcomes. However, previous work has rarely examined whether individuals exposed to different orderly or disorderly environments attend to the "global" or the "local" differently. Thus, in the current study, we conducted three behavioral experiments to directly examine the impact of disorder versus order cues on people's types of perceptual and conceptual processing (global vs. local). We asked participants to perform a typical Kimchi-Palmer figures task or a categorization task: with pre-primed disorderly or orderly physical environmental pictures (Experiment 1), with basic visual pictures (Experiment 2), and imagining a real environment (Experiment 3). The results revealed that in any of the above operations, orderly experience led to global perceptual processing, whereas disorderly experience led to local perceptual processing. This difference in processing style was not influenced by the participants' daily habits or their preference for the need for structure. However, this difference in perceptual processing style did not spill over to the conceptual processing style. These findings provide direct evidence of the effects of disorderliness versus orderliness on global versus local perceptual and conceptual processing and imply that environmental orderliness or disorderliness may functionally affect cognitive processing (i.e., how we see and think about events and objects). Thus, the findings creatively bridge several lines of research and shed light on a basic cognitive mechanism responsible for perceptions of order/disorder.

Real-Time Neural Signals of Disorder and Order Perception.

Order and disorder are prevalent in everyday life, yet little is known about the neural real-time processing that occurs during the perception of disorder relative to order. In the present study, from a cognitive perspective, by adopting the ERP method, we aimed to examine the elicited real-time neural signals of disorder and order perception when participants processed physical environmental and basic visual disorder and order pictures in an irrelevant red or green rectangle detection task, and we attempted to test the hypothesis of cognitive disfluency in disorder perception. Generally, we observed that at each measured time interval, the ERPs elicited by order stimuli were more positive (less negative) in amplitude than those elicited by disorder stimuli at the frontal electrodes (represented by F7/F8, FT7/FT8, Fz, and FCz), whereas at the posterior electrodes (represented by P7/P8, PO7/PO8, Pz, and POz), the opposite was true. These data reveal for the first time the neural underpinnings of disorder and order perception, extending our understanding of the nature of disorder and order. This study also contributes to the cognitive fluency literature and indirectly expands the research on disorder and order stimuli in cognitive fluency.

Orderliness/Disorderliness Is Mentally Associated With Construal Level and Psychological Distance.

People are innately capable of exploring and detecting orderliness and of attempting to make the world in which they live more orderly rather than more disorderly. Construal level theory asserts that the same stimuli can be represented abstractly or concretely and that psychological distance can affect the construal level. No research, however, has examined whether perceived orderliness/disorderliness is mentally associated with construal level and psychological distance. In this study, by using the Implicit Association Test (IAT), we conducted 10 studies to examine this possibility. The results of studies 1A-1B showed that people tended to associate high-level construal concepts with orderliness concepts and low-level construal concepts with disorderliness concepts. By contrast, the results of studies 2A-5B revealed that people associated psychologically proximal concepts with orderliness concepts and psychologically distal concepts with disorderliness concepts. These studies demonstrated that orderliness/disorderliness is associated with both construal level and psychological distance, but in opposite directions, suggesting that construal level and psychological distance may have distinct natures.

The Disentangled Sub-Processes Involved in Implied Motion Contributing to Food Freshness: The Neural Evidence from ERPs.

Implied motion can enhance the consumer's judgment of food freshness. However, this enhancing effect has only been investigated for a few products. Furthermore, researchers have not conclusively determined whether the effects of the low-level visual sensory processing and high-level conceptual processing on food evaluation differ. In Experiment 1, using different fruits in static water (fruit_IS), fruit with implied moving water (fruit_IM), or only fruits as stimuli, we initially generalized the effect of implied motion on the broader category of fruit, and implied motion improved the perceived freshness of the fruit. In Experiment 2, we recorded event-related potentials (ERPs) and measured the temporal processes involved in the mechanism by which implied motion improved perceived fruit freshness. The behavioral results further supported the findings from Experiment 1. The ERP data revealed a pronounced positive difference between fruit_IM and fruit-only conditions recorded from posterior electrodes at approximately 200-300 ms (P2). This difference reflected the low-level visual implied motion sensory processing involved in the effect of implied motion on improving food freshness. Additionally, an early frontocentral negativity difference of approximately 300-500 ms between fruit_IM and fruit-only conditions was recorded, which reflected the high-level visual conceptual processing involved in the effect of implied motion on improving food freshness. These results strengthen and extend previous behavioral findings indicating that implied motion enhances the consumer's judgment of food freshness across various food categories, and improves our understanding of the cognitive processes involved in the mechanism by which implied motion influences food judgments.