Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes.

The way we evaluate an experience can be influenced by contextual factors that are unrelated to the experience at hand. A prominent factor that has been shown to infuse into the evaluation processes is incidental affect. Prior research has examined the role of such incidental affect by either focusing on its valence or its arousal, while neglecting the interplay of these two components in the affect infusion process. Based on the affect-integration-motivation (AIM) framework from affective neuroscience, our research proposes a novel arousal transport hypothesis (ATH) that describes how valence and arousal of an affective state jointly influence the evaluation of experiences. We test the ATH in a set of multimethod studies combining functional magnetic resonance imaging (fMRI), skin conductance recording, automated facial affect recording, and behavioral approaches across a range of sensory modalities including auditory, gustatory, and visual. We find that positive incidental affect, induced by viewing affect-laden pictures (vs. neutral pictures) or winning (vs. not winning) monetary rewards, enhances how much an experience (i.e., listening to music, consuming wines, or looking at images) is enjoyed. Tracking moment-based changes of affective states at the neurophysiological level, we demonstrate that valence mediates reported enjoyment and that arousal is necessary to implement and moderate these mediating effects. We rule out alternative explanations for these mediation patterns such as the excitation transfer account and the attention narrowing account. Finally, we discuss how the ATH framework provides a new perspective to explain divergent decision outcomes caused by discrete emotions and its implications for effort-based decision-making. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Pleasure of paying when using mobile payment: Evidence from EEG studies.

Mobile payment has emerged as a popular payment method in many countries. While much research has focused on the antecedents of mobile payment adoption, limited research has investigated the consequences of mobile payment usage relating to how it would influence consumer behaviors (e.g., purchase intention or willingness to pay). Here, we propose that mobile payment not just reduces the "pain of paying," a traditional view explaining why cashless payment stimulates spending, but it also evokes the "pleasure of paying," raising from the enhanced processing fluency in completing transactions. We tested this new conceptualization of "pleasure of paying" using EEG, complementing other behavioral measures. In two studies, we found that mobile payment effectively enhanced purchase likelihood (study 1, N = 66) and such an enhancement is generalizable to both hedonic and utilitarian products (study 2, N = 29). By employing EEG measures, we provided the first neural evidence of "pleasure of paying" in addition to the signal of "pain of paying." Critically, we demonstrated that the "pleasure of paying" is a distinctive psychological mechanism that is induced by mobile payment usage and that the "pleasure of paying" joins the "pain of paying" to mediate the increased purchase intention. We discuss the contributions and implications of these results to the ongoing evolution of cashless payment societies.

Oxytocin biases men to be more or less tolerant of others' dislike dependent upon their relationship status.

The experience of being liked or disliked by others strongly influences our liking for and willingness to socialize with them. The neuropeptide oxytocin is involved in social bonding and can modify social preferences for others dependent upon their characteristics. However, it is unclear whether oxytocin affects individuals' reactions to social evaluations made by others (i.e., being liked or disliked) and if this is influenced by already having a secure partner bond (i.e., being single or in a relationship). We therefore performed a double-blind, between-subject, placebo controlled design study on 86 healthy males to investigate the effects of intranasal oxytocin (40IU) on the respective impact of being liked or disliked by others, and whether this was influenced by current relationship status. RESULTS: showed while oxytocin decreased negative reactions to being disliked in single men it had the opposite effect on men in a relationship, and this occurred primarily when dislike was expressed by females rather than males. In contrast, for men in a relationship oxytocin enhanced mood and affiliation tendency following being liked independent of the gender of the feedback provider. Thus, oxytocin may make single men looking for a potential partner more positive socially even towards females who dislike them, but has the opposite effect in men in a relationship who are not looking for a partner. These results provide further support for the context-dependency of oxytocin effects' on social preferences, and thereby the social salience hypothesis-based explanation of its actions.

Increased Automaticity and Altered Temporal Preparation Following Sleep Deprivation.

STUDY OBJECTIVES: Temporal expectation enables us to focus limited processing resources, thereby optimizing perceptual and motor processing for critical upcoming events. We investigated the effects of total sleep deprivation (TSD) on temporal expectation by evaluating the foreperiod and sequential effects during a psychomotor vigilance task (PVT). We also examined how these two measures were modulated by vulnerability to TSD. DESIGN: Three 10-min visual PVT sessions using uniformly distributed foreperiods were conducted in the wake-maintenance zone the evening before sleep deprivation (ESD) and three more in the morning following approximately 22 h of TSD. TSD vulnerable and nonvulnerable groups were determined by a tertile split of participants based on the change in the number of behavioral lapses recorded during ESD and TSD. A subset of participants performed six additional 10-min modified auditory PVTs with exponentially distributed foreperiods during rested wakefulness (RW) and TSD to test the effect of temporal distribution on foreperiod and sequential effects. SETTING: Sleep laboratory. PARTICIPANTS: There were 172 young healthy participants (90 males) with regular sleep patterns. Nineteen of these participants performed the modified auditory PVT. MEASUREMENTS AND RESULTS: Despite behavioral lapses and slower response times, sleep deprived participants could still perceive the conditional probability of temporal events and modify their level of preparation accordingly. Both foreperiod and sequential effects were magnified following sleep deprivation in vulnerable individuals. Only the foreperiod effect increased in nonvulnerable individuals. CONCLUSIONS: The preservation of foreperiod and sequential effects suggests that implicit time perception and temporal preparedness are intact during total sleep deprivation. Individuals appear to reallocate their depleted preparatory resources to more probable event timings in ongoing trials, whereas vulnerable participants also rely more on automatic processes.

Sleep deprivation alters effort discounting but not delay discounting of monetary rewards.

STUDY OBJECTIVES: To determine whether sleep deprivation would affect the discounting of delayed rewards, of rewards entailing the expense of effort, or both. DESIGN: We measured rates of two types of reward discounting under conditions of rested wakefulness (RW) and sleep deprivation (SD). Delay discounting was defined as the willingness to accept smaller monetary rewards sooner rather than larger monetary rewards later. Effort discounting was defined as the willingness to accept smaller rewards that require less effort to obtain (e.g., typing a small number of letter strings backward) over larger but more effortful rewards (e.g., typing more letter strings to receive the reward). The first two experiments used a crossover design in which one session was conducted after a normal night of sleep (RW), and the other after a night without sleep (SD). The first experiment evaluated only temporal discounting whereas the second evaluated temporal and effort discounting. In the second experiment, the discounting tasks were repeatedly administered prior to the state comparisons to minimize the effects of order and/or repeated testing. In a third experiment, participants were studied only once in a between-subject evaluation of discounting across states. SETTING: The study took place in a research laboratory. PARTICIPANTS: Seventy-seven healthy young adult participants: 20 in Experiment 1, 27 in Experiment 2, and 30 in Experiment 3. INTERVENTIONS: N/A. MEASUREMENTS AND RESULTS: Sleep deprivation elicited increased effort discounting but did not affect delay discounting. CONCLUSIONS: The dissociable effects of sleep deprivation on two forms of discounting behavior suggest that they may have differing underlying neural mechanisms.