RESUMO
Positive experiences play an important role in buffering the effects of negative experiences. Although this process can play out in a myriad of contexts, the college context is one of particular importance because of significant concerns about student stress levels and alcohol abuse. Building on evidence that at least some students drink in response to negative experiences, we considered the possibility that positive moods would moderate college student negative mood-drinking relationships. Using a Web-based daily process study of 118 (57% women) undergraduate student drinkers, the authors reveal that positive moods indeed buffer the effects of negative moods on student drinking, depending on the mood and drinking context. Furthermore, the buffering of ashamed mood appears to explain the buffering of other negative moods. Implications of these findings are considered in terms of the relationship between negative self-awareness and drinking to cope.