Women's Body Odor during Ovulation Improves Social Perception in Single Men.

Previous research has shown that men's mating motivation may increase following exposure to women's body odor during ovulation. In the current study, we examined whether exposure to women's fertility odor cues influences social perception among men, while focusing on the role of men's relationship status in moderating this reaction. We collected body odor samples from 43 women during ovulation and during the luteal phase and exposed 85 men to these odor samples while they performed an emotion recognition task and an interpersonal perception task. Single men were better at recognizing emotional facial expressions following exposure to odor cues of high fertility as compared with odor cues of low fertility. No such effect was identified in pair-bonded men. In support of this finding, single men became more accurate on the interpersonal perception task following exposure to odor cues of high fertility, while pair-bonded men became less accurate after such exposure. Collectively, the results suggest that exposure to women's fertility odor cues improves social perception among single men, while it impairs such perception among pair-bonded men. We suggest that these effects may result from increased mating motivation following exposure to odor cues of fertility, which in turn encourages accurate social perception among single men while promoting an avoidant attitude toward social stimuli among pair-bonded men.

Women's fertility cues affect cooperative behavior: Evidence for the role of the human putative chemosignal estratetraenol.

Previous studies demonstrating that women's body odor during ovulation is perceived as more attractive suggest that exposure to women's chemosignals of high fertility increases mating motivation. Building on previous evidence showing that cooperative behaviors are perceived as attractive, in the current study we investigated whether chemosignals of women's fertility affect men's tendency to behave cooperatively. In the first experiment we found that in the presence of women's body odor during ovulation, men increase their tendency to apply a cooperative strategy, while their tendency to apply an individualistic strategy decreases. To examine the mechanism underlying this effect, we tested a different sample of men exposed to the putative human pheromone estratetraenol (estra-1,3,5(10),16-tetraen-3-ol) or to a control solution. Exposure toestratetraenol compared with control yielded strikingly similar effects of increased cooperation. The results indicate that women's chemosignals of high fertility increase mating motivation among man, encouraging them to act in a cooperative manner toward others, a response that may highlight their attractive qualities and thus attract mates. We further conclude that estratetraenol may serve as one of the biological agents that mediate the behavioral effects of women's chemosignals of fertility on social behavior.

A scent of romance: human putative pheromone affects men's sexual cognition.

Previous studies suggest that the putative human pheromone estratetraenol affects several systems underlying human functioning and appears to activate neural systems that are known to affect sexual behavior. In this study, we investigated whether exposure to estratetraenol affects men's social cognition abilities. In the first experiment, men performed the Interpersonal Perception task while being exposed to estratetraenol and to a control solution. Men performed the task with better accuracy while being exposed to estratetraenol. This improvement was evident especially in the Intimacy category where participants evaluated romantic relationships. In a second experiment, we exposed a different sample of men to estratetraenol and to a control solution while performing a task that implicitly measured their emotional reaction to photos depicting two humans either romantically touching or not, with a control condition of two inanimate objects either touching or not. We found that the participants' emotional reaction to touch was stronger under exposure to estratetraenol. Together, these results suggest that exposure to estratetraenol may trigger a change in men's social cognition, especially in sexually related situations.

Preliminary evidence of olfactory signals of women's fertility increasing social avoidance behavior towards women in pair-bonded men.

Previous studies suggest that women's body odor is perceived as more attractive during ovulation and that exposure to women's chemical signals of high fertility leads to increased mating motivation. Given that pair-bonded men react differently than single men to unfamiliar women, we investigated whether women's chemical signals of fertility influence approach behavior among pair-bonded and single men. In the first experiment, men performed the Comfortable Interpersonal Distance task while exposed to body odor samples from women who were ovulating and from the same women during their luteal phase. We found that in the presence of the body odor from ovulation, pair-bonded, but not single men, maintained greater distance from different protagonists, particularly from women. In a second experiment we exposed men to women's body odors while they rated the attractiveness and beauty of women's faces. Although the ratings of women's beauty did not differ across odor conditions, when the pair-bonded men were exposed to the high fertility odor they rated highly attractive women as less sexually attractive. The results suggest that exposure to fertility cues from unfamiliar women may trigger social avoidance in pair-bonded men, an outcome that may result from identifying such cues as threats to their relationship.