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1.
Ecol Appl ; 34(1): e2811, 2024 Jan.
Artigo em Inglês | MEDLINE | ID: mdl-36708137

RESUMO

Biological invasions have become a worldwide problem, and measures to efficiently prevent and control invasions are still in development. Like many other parts of the world, China is undergoing a dramatic increase in plant invasions. Most of the currently 933 established (i.e., naturalized) plant species, of which 214 are categorized as invasive, have been introduced into China for cultivation. It is likely that many of those species are still being traded, particularly online, by plant nurseries. However, studies assessing whether naturalized and invasive species are currently being traded more or less than nonnaturalized aliens are rare. We extracted online-trade information for 13,718 cultivated alien plant taxa on 1688.com, the largest website for domestic B2B in China. We analyzed how the presence in online-nursery catalogs, the number of online nurseries that offerred the species for sale, and the product type (i.e., seeds, live plants and vegetative organs) differed among nonnaturalized, naturalized noninvasive, and invasive species. Compared to nonnaturalized taxa, naturalized noninvasive and invasive taxa were 3.7-5.2 times more likely to be available for purchase. Naturalized noninvasive and invasive taxa were more frequently offered as seeds by online nurseries, whereas nonnaturalized taxa were more frequently offered as live plants. Based on these findings, we propose that, to reduce the further spread of invasive and potentially invasive plants, implementation of plant-trade regulations and a monitoring system of the online horticultural supply chain will be essential.


Assuntos
Espécies Introduzidas , Plantas , Sementes , Comércio , China
2.
Environ Sci Technol ; 58(17): 7325-7334, 2024 Apr 30.
Artigo em Inglês | MEDLINE | ID: mdl-38621688

RESUMO

Carbon footprint assessment of retail is necessary to optimize procurement strategies and adopt sustainable shopping habits. However, estimating carbon footprints is a complex task, given the diversity of existing distribution channels. Average values for carbon emissions of "conventional" retail (i.e., purchasing and receiving the product directly at the physical point of sale) found in most studies mask a heterogeneous reality: different retail strategies entail diverse shopping behavior for consumers, as well as varied procurement processes for outlets. In this paper, we propose a methodology to assess greenhouse gas (GHG) impacts of different distribution systems related to the consumption of goods in the Paris Region by coupling traditional transport modeling with a life-cycle assessment (LCA) approach. We model and compare six distribution systems, including five traditional retail formats (hypermarkets, supermarkets, small generalist retail, small food retail, and small nonfood retail) and E-commerce home deliveries. Our model includes warehouse activity, shop and home delivery, shop energy consumption, consumer mobility, and goods packaging. Overall, we conclude that E-commerce emits fewer GHG emissions than retail outlets per kilogram of product purchased. This result is in line with the existing literature on the topic. However, the carbon footprint varies greatly within the case study depending on the characteristics of the logistics procurement processes of outlets, the behavior of shoppers, and spatial characteristics.


Assuntos
Pegada de Carbono , Comércio , Gases de Efeito Estufa , Paris , Gases de Efeito Estufa/análise
3.
Global Health ; 20(1): 3, 2024 Jan 02.
Artigo em Inglês | MEDLINE | ID: mdl-38167207

RESUMO

The commercial determinants of health (CDoH) are attracting increased interest and are of great importance when discussing how trade affects health. Through a citation analysis of recent foundational CDoH documents (a Lancet paper series and an Oxford University textbook), we find that fully 71% of all citations reference the health sciences. The health sciences may be well suited to documenting the specific pathways of how commercial (by)products and practices harm human health. However, to operationalize upstream solutions for mitigating these harms, our citation analysis suggests that the field can engage political scientists, economists, sociologists, the trade law and business, as well as advocates in civil society and journalism, more so than it currently does. With CDoH explicitly referring to the interaction between commerce and health, CDoH researchers might be uniquely positioned to get health on the agenda of others, which requires that CDoH methods, datasets, evidence reviews, and proposed interventions are drawn from the widest possible range of sources.


Assuntos
Comércio , Medicina , Humanos
4.
J Environ Manage ; 351: 119805, 2024 Feb.
Artigo em Inglês | MEDLINE | ID: mdl-38103423

RESUMO

To address global climate change, achieving carbon peak and carbon neutrality has become a global consensus. However, the means to simultaneously achieve carbon reduction and promote green economic development, particularly in developing countries, require further investigation. This study evaluates the impact of e-commerce on CO2 emissions. Through an examination of the effects of the National E-Commerce Demonstration City (NEDC) policy from 2006 to 2017, this paper reveals that e-commerce growth facilitated by the NEDC policy resulted in a 7.89% reduction in total CO2 emissions and a per capita reduction of 1.1146 tons in the pilot cities. Mechanism analysis demonstrates that the upgrading of industrial structure, development of digital finance, and the growth of innovation and entrepreneurship serve as primary pathways for this impact. The robustness of the findings is supported by parallel trend tests, placebo tests, and additional sensitivity analyses. Furthermore, the research reveals that the NEDC policy exhibits a more significant reduction in CO2 emissions in cities with higher levels of economic development and non-resource-based cities. Welfare analyses show that the NEDC policy has significant socio-economic effects. These findings provide new evidence on the environmental effects of the digital economy and offer insights into achieving carbon neutrality.


Assuntos
Dióxido de Carbono , Comércio , China , Empreendedorismo , Carbono , Cidades , Desenvolvimento Econômico
5.
J Environ Manage ; 351: 119906, 2024 Feb.
Artigo em Inglês | MEDLINE | ID: mdl-38157571

RESUMO

Enhancing the green economy efficiency (GEE) is crucial for building a sustainable economy. How can the rapidly advancing digital transformation contribute to this process? The paper empirically examines the direct and spatial spillover effects of digital transformation on cities' GEE in China. This study utilizes the National E-commerce Pilot City (NEPC) policy as a quasi-natural experiment of regional digital transformation and employs the staggered difference-in-differences (DID) method with heterogeneous effects. The findings reveal that (i) implementing the NEPC policy significantly increases urban GEE by 2.6%, corresponding to a 16% increase in the mean of GEE. This effect is particularly pronounced in non-resource-based cities and cities with high Internet penetration. (ii) The mechanism test shows that the pilot policy positively affects GEE by promoting green structural transformation, enhancing green innovation, and strengthening public environmental concerns. (iii) The study highlights a positive spatial spillover effect of the NEPC policy on the GEE of nonpilot cities. (iv) The adoption of the NEPC plays a pivotal role in advancing energy use and carbon emission efficiency. This paper expands the existing knowledge on the green development effects of the digital economy while offering valuable policy insights for building an "Inclusive Green Economy".


Assuntos
Carbono , Comércio , China , Cidades , Internet , Desenvolvimento Econômico , Eficiência
6.
Conserv Biol ; 37(4): e14055, 2023 08.
Artigo em Inglês | MEDLINE | ID: mdl-36864722

RESUMO

Internet trade is increasingly recognized as a dispersal pathway of non-native plant species that is difficult to monitor. We sought to identify non-native flora present in the Chinese online market, the largest e-commerce market globally, and to decipher the effect of existing trade regulations, among other variables, on e-trading patterns and to inform policy. We used a comprehensive list of 811 non-native plant species in China present in 1 of the 3 phases of the invasion continuum (i.e., introduced, naturalized, and invasive). The price, propagule types, and quantities of the species offered for sale were retrieved from 9 online stores, including 2 of the largest platforms. Over 30% of the non-native species were offered for sale in the online marketplaces; invasive non-native species dominated the list (45.53%). No significant price difference was observed across the non-native species of the 3 invasion categories. Among the 5 propagule types, a significantly higher number of non-native species were offered for sale as seeds. The regression models and path analyses consistently revealed a direct positive effect of the number of uses and species' minimum residence time and an indirect effect of biogeography on the pattern of trade in non-native plant species when minimal phylogenetic signal was detected. A review of the existing phytosanitary regulations in China revealed their inadequacy in managing e-trading of non-native plant species. To address the problem, we propose integration of a standardized risk assessment framework that considers perceptions of stakeholders and is adaptable based on continuous surveillance of the trade network. If implemented successfully, the measures could provide a template for other countries to strengthen trading regulations for non-native plant species and take proactive management measures.


La venta de plantas no nativas en el mercado virtual más grande y sus implicaciones para la invasión biológica Resumen El mercado virtual en internet se reconoce cada vez más como una vía de dispersión de especies vegetales no nativas difícil de controlar. Intentamos identificar la flora no nativa presente en el mercado virtual chino, el mayor mercado de comercio electrónico del mundo, para descifrar el efecto de las regulaciones comerciales vigentes, entre otras variables, en los patrones de comercio electrónico e informar a las políticas. Utilizamos una lista integral de 811 especies de plantas no nativas de China presentes en una de las tres fases de invasión (es decir, introducidas, naturalizadas o invasoras). El precio, los tipos de propágulos y las cantidades de las especies puestas a la venta se recuperaron de nueve tiendas en línea, incluidas dos de las mayores plataformas. Más del 30% de las especies no nativas se pusieron a la venta en los mercados en línea; las especies no nativas invasoras dominaron esta lista (45,53%). No se observaron diferencias significativas de precio entre las especies no nativas en las tres categorías de invasión. Entre los cinco tipos de propágulos, se puso a la venta un número significativamente mayor de especies no nativas en forma de semillas. Los modelos de regresión y los análisis de trayectoria revelaron un efecto positivo directo y constante del número de usos y del tiempo mínimo de residencia de las especies y un efecto indirecto de la biogeografía sobre el patrón de comercio de especies vegetales no nativas cuando se detectó una señal filogenética mínima. Una revisión de la normativa fitosanitaria vigente en China reveló su insuficiencia para gestionar el comercio electrónico de las especies vegetales no nativas. Para abordar el problema, proponemos la integración de un marco normalizado de evaluación de riesgos que tenga en cuenta las percepciones de los actores y sea adaptable en función de la vigilancia continua de la red comercial. Si se aplican con éxito, las medidas podrían servir de modelo para que otros países refuercen la normativa sobre comercio de especies vegetales no nativas y adopten medidas proactivas de gestión.


Assuntos
Conservação dos Recursos Naturais , Plantas , Filogenia , Espécies Introduzidas , Comércio
7.
Conserv Biol ; 37(3): e13994, 2023 06.
Artigo em Inglês | MEDLINE | ID: mdl-36424881

RESUMO

The global pet trade is a major risk to biodiversity and humans and has become increasingly globalized, diversified, digitalized, and extremely difficult to control. With billions of internet users posting online daily, social media could be a powerful surveillance tool. But it is unknown how reliably social media can track the global pet trade. We tested whether Instagram data predicted the geographic distribution of pet stores and the taxonomic composition of traded species in the emerging pet trade in ants (Hymenoptera, Formicidae). We visited 138 online stores selling ants as pets worldwide and recorded the species traded. We scraped ∼38,000 Instagram posts from ∼6300 users referencing ants as pets and analyzed comments on post and geolocation (available for ∼1800 users). We tested whether the number of Instagram users predicted the number of ant sellers per country and whether the species referenced as pets on Instagram matched the species offered in online stores, with a particular focus on invasive species. The location of Instagram users referencing ants as pets predicted the location of ant sellers across the globe (R2  = 0.87). Instagram data detected 439 of the 631 ant species traded in online stores (70%), including 59 of the 68 invasive species traded (87%). The number of Instagram users referencing a species was a good predictor of the number of sellers offering the species (R2  = 0.77). Overall, Instagram data provided affordable and reliable data for monitoring the emerging pet trade in ants. Easier access to these data would facilitate monitoring of the global pet trade and help implement relevant regulations in a timely manner.


El mercado global de mascotas es una amenaza importante para la biodiversidad y los humanos y cada vez está más globalizado, diversificado, digitalizado y muy difícil de controlar. Con miles de millones de usuarios publicando a diario en línea, las redes sociales podrían ser una herramienta poderosa de vigilancia, aunque no se sabe cuán confiable puede ser su rastreo del mercado global de mascotas. Analizamos si los datos de Instagram pronosticaban la distribución geográfica de las tiendas de mascotas y la composición taxonómica de las especies comercializadas en el mercado emergente de hormigas mascotas (Hymenoptera, Formicidae). Visitamos 138 tiendas virtuales dedicadas al comercio de hormigas como mascotas a nivel mundial y registramos las especies comercializadas. Reunimos ∼38,000 publicaciones de Instagram de ∼6,300 usuarios que mencionaban a las hormigas como mascotas y analizamos los comentarios en las publicaciones y la geolocalización (disponible para ∼1,800 usuarios). Analizamos si el número de usuarios de Instagram pronosticaba el número de vendedores de hormigas por país y si las especies mencionadas como mascotas en Instagram eran las mismas que aquellas ofrecidas en las tiendas en línea, con foco particular sobre las especies invasoras. La ubicación de los usuarios de Instagram que mencionaban a las hormigas como mascotas pronosticó la ubicación de los vendedores de hormigas alrededor del mundo (R2 = 0.87). La información de Instagram detectó 439 de las 631 especies de hormigas comercializadas en las tiendas virtuales (70%), incluidas 59 de las 68 especies invasoras comercializadas (87%). El número de usuarios de Instagram que mencionaba a una especie fue un buen indicador del número de vendedores que ofrecían esa eespecie (R2 = 0.77). En general, la información de Instagram proporcionó datos accesibles y confiables para el monitoreo del mercado emergente de hormigas mascotas. Un acceso más sencillo a estos datos facilitaría el monitoreo del mercado global de mascotas y ayudaría a implementar regulaciones relevantes de manera oportuna.


Assuntos
Formigas , Mídias Sociais , Humanos , Animais , Conservação dos Recursos Naturais , Reprodutibilidade dos Testes , Comércio , Espécies Introduzidas
8.
Rev Panam Salud Publica ; 47: e81, 2023.
Artigo em Espanhol | MEDLINE | ID: mdl-37197594

RESUMO

The objective of this special report is to present the advances in Latin America on regulation of the online sale of medical products and to offer guidance to national regulatory authorities (NRAs) on planning and implementing strategies to regulate and oversee the e-commerce of medical products. The regulatory advances and the programs and initiatives implemented in four Latin American countries to control the online sale of medical products are presented, including complementary reviews of the literature and reviews of e-commerce control programs of agencies of reference. Based on this review, the following strategies are proposed: strengthening the regulatory and policy framework; strengthening the capacity for oversight; collaboration with national and international authorities and other key players; and communication and awareness-raising with the community and health care professionals. Each of these strategies should be accompanied by specific actions that can serve as guidelines for NRAs in the Americas and in countries with similar contexts, to strengthen their regulatory frameworks and patient and consumer protections.


O objetivo deste relatório especial é apresentar os avanços na regulamentação da comercialização de produtos médicos pela internet na América Latina e oferecer orientações às Autoridades Reguladoras Nacionais (ARN) sobre planejamento e execução de estratégias de regulamentação e fiscalização do comércio eletrônico de produtos médicos. São apresentados avanços regulatórios e programáticos, bem como iniciativas realizadas por quatro países latino-americanos para controlar a venda de produtos médicos pela internet, incluindo revisões complementares da literatura e programas de controle do comércio eletrônico por agências reguladoras de referência. Com base nesta revisão, propõem-se as seguintes linhas estratégicas: fortalecimento do marco regulatório e normativo; fortalecimento da capacidade de fiscalização; colaboração com autoridades e outros atores-chave nacionais e internacionais; e comunicação e sensibilização da comunidade em geral e dos profissionais de saúde. Cada uma dessas estratégias deve ser acompanhada de ações específicas, que podem servir de diretrizes para as ARN das Américas ­ e de países com contextos semelhantes ­ para fortalecer seus marcos regulatórios e a proteção de pacientes e consumidores.

9.
J Environ Manage ; 326(Pt A): 116713, 2023 Jan 15.
Artigo em Inglês | MEDLINE | ID: mdl-36375432

RESUMO

The economic effects of rural e-commerce have been fully discussed by scholars, but few studies focus on the environmental effects of rural e-commerce. This study takes the reduced application of chemical fertilizer in China as an example. On the basis of constructing the corresponding theoretical framework, we take the promotion of Rural E-Commerce Demonstration County (REDC) policy as a quasi-natural experiment, using the county panel data from 2000 to 2020 and the multi-period difference-in-difference method to excavate the influence of rural e-commerce on the fertilizer reduction. Our results show that REDC policy reduces the amount of chemical fertilizer applied in the county by 21%, which is unexpected. Our findings passed a series of robustness tests, including dealing with selective bias, eliminating other policy interference in the same period and placebo test. Based on the heterogeneity analysis of grain production and marketing regions and informatization level, it is found that the effect of fertilizer reduction by rural e-commerce is more impressive in the major grain production areas and counties with low informatization level. According to the theoretical framework, we use the mediating effect model to verify the transmission mechanism of marginal income improvement, mechanization and labor transfer. Therefore, we believe that policy designers can use e-commerce to promote farmers to adopt the production strategies of reducing fertilizer application. The findings and recommendations of this study may be relevant to other countries with free trading markets and e-commerce platforms.


Assuntos
Comércio , Fertilizantes , Humanos , População Rural , Fazendeiros , China , Agricultura
10.
J Environ Manage ; 344: 118613, 2023 Oct 15.
Artigo em Inglês | MEDLINE | ID: mdl-37463526

RESUMO

Agricultural non-point source (ANPS) pollution is a pressing environmental issue in developing countries that poses a substantial threat to sustainable development. With the rapid growth of e-commerce and its great penetration and transformation in many socioeconomic sectors, e-commerce plus agriculture is widely regarded as the solution to sustainable agricultural development. However, the environmental impacts of e-commerce on agriculture, as well as the underlying mechanisms have yet to be fully explored and verified. Based on China's practices of e-commerce development and its integration with agriculture, a panel dataset of 283 prefecture-level cities from 2009 to 2019 was collected, and a spatial difference in difference (SDID) model combined with a Durbin model was constructed to examine the local and spatial spillover effects of e-commerce development on ANPS pollution. It is found out that e-commerce development has significant positive environmental impacts achieved by stimulating industrial structure upgrading and promoting green technology innovation, while the mechanism of cultivation scaling up tends to aggravate the ANPS pollution. Spatial analysis demonstrates that e-commerce development also helps alleviate the ANPS pollution of neighboring regions with a decayed effect over a distance. Meanwhile, the impact of e-commerce on mitigating ANPS pollution shows regional heterogeneity. Those developed regions present significant positive effects, while those regions dominated by agriculture economy and without sufficient supporting facilities for e-commerce development, show significant negative effects. Therefore, we argue that the positive environmental contribution of e-commerce is not bound to happen but instead is contingent, while policies should be adapted to local conditions and enhanced to encourage the integration of e-commerce and other socioeconomic sectors, in order to develop beyond the immature pioneering stage.


Assuntos
Poluição Difusa , Cidades , Agricultura , Comércio , China , Desenvolvimento Econômico , Poluição Ambiental/prevenção & controle
11.
J Environ Manage ; 325(Pt A): 116524, 2023 Jan 01.
Artigo em Inglês | MEDLINE | ID: mdl-36272294

RESUMO

Digital technology is an effective way to realize the carbon neutrality target in China. Therefore, based on panel data at the city level in China from 2006 to 2016, we take the e-commerce pilot policy as a quasi-natural experiment, using the staggered difference-in-differences (DID) method to explore the effect of digital technology development on carbon emissions and its transmission mechanism. The conclusion of this paper shows that (ⅰ) the e-commerce pilot policy has significantly reduced carbon emissions. After a series of robustness tests, this empirical conclusion is still valid. (ⅱ) The inhibitory effect of different waves of e-commerce pilot cities on carbon emissions sequentially decreases. The e-commerce pilot policy has a greater effect on reducing carbon emissions in non-old industrial based cities and non-resource-based cities. (ⅲ) Implementing the e-commerce pilot city policy mainly reduces urban carbon emissions by optimizing resource allocation, reducing energy consumption and upgrading the industrial structure. (ⅳ) In addition, implementing the e-commerce pilot city policy has a significant positive carbon-reducing linkage effect with the carbon trading pilot policy and the low-carbon city pilot policy. The findings of this paper provide empirical evidence for carbon emission reduction, which has implications for upgrading urban construction patterns and promoting green urban development.


Assuntos
Carbono , Tecnologia Digital , Cidades , Carbono/análise , Comércio , Dióxido de Carbono/análise , China , Políticas , Desenvolvimento Econômico
12.
Technol Forecast Soc Change ; 189: 122324, 2023 Apr.
Artigo em Inglês | MEDLINE | ID: mdl-36718420

RESUMO

COVID-19 has prompted a rush of technology adoption as businesses turned to digital technologies to avert closure in the face of an unprecedent pandemic. This study examines the adoption and utilization of e-commerce and remote work technologies among small and medium enterprises (SMEs) during the pandemic. Building on various streams of research on technology adoption and utilization, we elaborate how CEO gender and experience can shape risk-taking attitude and crisis responsiveness, influencing technology adoption and utilization decisions. Analysis using a rich dataset of >20,000 enterprises across 42 countries revealed that female CEOs were significantly less likely to adopt remote work technologies; moreover, female CEOs leading small-sized enterprises were less likely to adopt e-commerce. However, CEO gender was not associated with the utilization intensity of remote work and e-commerce technologies. CEOs' industry experience was found to have an inverted U-shaped relationship with the adoption and utilization of both e-commerce and remote work technologies. These results reveal that top management decisions attributable to CEO experience, and to a lesser degree to CEO gender, can help explain divergent levels of digital technology adoption and utilization during the pandemic.

13.
Int Tax Public Financ ; : 1-27, 2023 May 18.
Artigo em Inglês | MEDLINE | ID: mdl-37359092

RESUMO

Policymakers were surprised to find increases in sales tax revenues in 2020 due to expectations that they would drop 8-20%. We investigate this puzzle and provide novel insights into consumption taxes based on this experience. Using a case study from the State of Utah, we document that shifts in the structure of consumption played a significant role in the robustness of sales tax revenue. Two factors stand out in our results. The first factor is the structure of the tax base for sales taxes in the USA. This tax base covers only a subset of personal consumption, excluding, for example, many services. During the pandemic, when services were restricted or shut down, this caused a shift in spending toward goods that are more likely to be in the sales tax base. The second factor is the boom in e-commerce during the pandemic, which boosted sales tax collections. This was catalyzed by recent legal changes that made the collection of sales taxes in e-commerce easier. Interestingly, this e-commerce boost also shifted the point of sale and related sales tax revenues away from urban areas toward suburban areas. Our case study of the pandemic's effect on sales taxes in the USA generally, and Utah's experience specifically, provides lessons for consumption taxes, such as the VAT more broadly, and lessons on the role of consumption taxes for tax revenue volatility.

14.
Potato Res ; : 1-21, 2023 Feb 16.
Artigo em Inglês | MEDLINE | ID: mdl-36820396

RESUMO

Rural e-commerce has achieved an effective interface between rural specialty industries and large markets. This paper explores the impact of rural e-commerce on the income levels of potato farmers based on field survey data. In addition, the extent of the impact of rural e-commerce on the income levels of potato farmers in the participating and non-participating groups was further explored under the counterfactual assumption. The main findings are as follows. (1) Rural e-commerce can increase the income of potato farmers. Participation in rural e-commerce can increase farmers' income in both the participating and non-participating groups. If the participating group had not previously sold potatoes through rural e-commerce, their per capita household income would have been reduced by 27.22%. Similarly, if the non-participating group had sold potatoes through the rural e-commerce platform, their per capita household income would have increased by 36.35%. (2) Under the counterfactual assumption, the impact of rural e-commerce on the incomes of farmers who have not yet sold potatoes through e-commerce platforms is more profound. The marginal income increasing effect of rural e-commerce is currently at an incremental stage, and selling potatoes through an e-commerce platform can lead to higher returns for farmers. (3) Gender, farm household differentiation, self-employment experience, arable land area, position in village and whether participating in agricultural associations or cooperatives are important factors that simultaneously influence farmers' e-commerce participation decisions and income levels. Education and health level can influence farmers' e-commerce participation decisions. Age, farming years, dependency ratio and accessibility to irrigation can influence farmers' income level.

15.
Educ Inf Technol (Dordr) ; 28(5): 5551-5565, 2023.
Artigo em Inglês | MEDLINE | ID: mdl-36373039

RESUMO

Research in teaching innovation encourages leveraging the evolution of digital technologies from using the device to learning with the device, which means a change from using information and communicational technologies to learning and knowledge technologies. Nevertheless, although the feasibility of implementing active and interactive methodologies to improve education is widely recognised, more research is needed to obtain evidence on the subjects and contents with the most significant potential for success. In addition, the most recent literature claims greater attention to the improvement of transversal skills, as they are critical in the student's professional future. Thus, the main objective of this study is to contribute to the development of immersive learning aimed at improving the cross-cutting skills of university students. Developing a teaching activity where the student acts as an entrepreneur in electronic distribution channels faces the research question. The student-company-university collaboration is the basis for enhancing the transversal skills of the Degree in Marketing and Market Research at the University of Zaragoza (Spain). The student participates in each step of the program as an active agent. The teacher tutors the work teams in each process step, and the Palbin Company provides the necessary technical support. The students give the information to analyse the success of the experience through two surveys -pre and post-workshop, following the methodology used in previous literature. While the activity planning is complex, the students show an excellent mood during the experience. The comparison between expectations and performance offers significant success from the student's point of view. As a result, the student improves cross-cutting competencies and gains confidence, satisfaction with their learning at university, and professional experience.

16.
Univers Access Inf Soc ; : 1-17, 2023 Apr 27.
Artigo em Inglês | MEDLINE | ID: mdl-37361679

RESUMO

Live streaming commerce has emerged as a novel form of online marketing that offers live streaming commerce platforms a means of meeting different user groups' needs. The objective of this article is to examine the effects of age and gender on live streaming commerce platform usage and investigate user characteristics of these platforms in China. This study adopted a data-driven persona construction method combining quantitative and qualitative methods through the use of survey and interview. The survey involved 506 participants (age range = 19-70), and the interview involved 12 participants. The survey findings showed that age significantly affected users' livestream platform usage, while gender did not. Younger users had higher device proficiency and operation numbers. With more trust and device use, older users used the platforms later in the day than younger users. Interview findings revealed that gender affected users' motivations and value focus. Women tended to use the platforms as a means of entertainment. Women valued service quality and enjoyment more, while men focused on the accuracy of product information more. Four personas with significant differences were then constructed: Dedicated, Dependent, Active and Lurker. Their various needs, motivations and behavior patterns can be considered by designers to elevate the interaction of live streaming commerce platforms.

17.
Environ Sci Technol ; 56(16): 11798-11806, 2022 08 16.
Artigo em Inglês | MEDLINE | ID: mdl-35930734

RESUMO

The COVID-19 pandemic has accelerated the growth of e-commerce and automated warehouses, vehicles, and robots and has created new options for grocery supply chains. We report and compare the greenhouse gas (GHG) emissions for a 36-item grocery basket transported along 72 unique paths from a centralized warehouse to the customer, including impacts of micro-fulfillment centers, refrigeration, vehicle automation, and last-mile transportation. Our base case is in-store shopping with last-mile transportation using an internal combustion engine (ICE) SUV (6.0 kg CO2e). The results indicate that emissions reductions could be achieved by e-commerce with micro-fulfillment centers (16-54%), customer vehicle electrification (18-42%), or grocery delivery (22-65%) compared to the base case. In-store shopping with an ICE pick-up truck has the highest emissions of all paths investigated (6.9 kg CO2e) while delivery using a sidewalk automated robot has the least (1.0 kg CO2e). Shopping frequency is an important factor for households to consider, e.g. halving shopping frequency can reduce GHG emissions by 44%. Trip chaining also offers an opportunity to reduce emissions with approximately 50% savings compared to the base case. Opportunities for grocers and households to reduce grocery supply chain carbon footprints are identified and discussed.


Assuntos
COVID-19 , Gases de Efeito Estufa , Pegada de Carbono , Efeito Estufa , Humanos , Pandemias , Meios de Transporte
18.
J Med Internet Res ; 24(11): e38398, 2022 11 30.
Artigo em Inglês | MEDLINE | ID: mdl-36449327

RESUMO

BACKGROUND: HIV self-testing is preferred by many Chinese people for its convenience and confidentiality. However, most studies on HIV self-testing (HIVST) uptake in China overfocused on men who have sex with men and overrelied on obtrusive methods such as surveys and interviews to collect data. OBJECTIVE: We aimed to explore Chinese HIVST kit users' authentic experience via their feedback comments posted on e-commerce platforms using an unobtrusive approach. METHODS: In total, 21,018 feedback comments about buying and using HIVST kits posted on Chinese e-commerce platforms (Tmall and Pinduoduo) were collected. An inductive thematic analysis based on a random sample of 367 comments yielded several thematic features. These thematic features were developed into coding categories for a quantitative content analysis of another random sample of 1857 comments. RESULTS: Four themes were identified in the first study, including the expression of positive and negative emotions after and before getting the test, respectively, calling for living a clean and moral life in the future, comments on the sellers and HIVST kits, and the reasons for buying HIVST kits. The results from the second study suggested that there were significant associations between different platforms and several thematic features. Nearly 50% of the comments were related to the product itself and the disclosures of HIV-negative test results. More than 25% of the comments showed users' feelings of gratefulness after receiving negative test results such as "thank heavens for sparing my life." CONCLUSIONS: The results suggested that Chinese users relied on HIVST kits to reduce and prevent HIV infection, while they also considered HIV infection a punishment related to moral violation such as being sexually promiscuous. The traditional Chinese health belief that health is influenced by one's morality still persists among some Chinese users. Many users also lacked appropriate knowledge about HIV transmission and self-testing kits.


Assuntos
Infecções por HIV , Minorias Sexuais e de Gênero , Masculino , Humanos , Retroalimentação , Autoteste , Infecções por HIV/diagnóstico , Homossexualidade Masculina , Comércio , China
19.
J Med Internet Res ; 24(3): e33128, 2022 03 29.
Artigo em Inglês | MEDLINE | ID: mdl-35348471

RESUMO

BACKGROUND: Telehealth technology is an excellent solution to resolve the problems of health care delivery. However, this technology may fail during large-scale implementation. As a result, business models can be used to facilitate commercialization of telehealth products and services. OBJECTIVE: The purpose of this study was to review different types of business models or frameworks and their components used in the telehealth industry. METHODS: This was a systematic review conducted in 2020. The databases used for searching related articles included Ovid, PubMed, Scopus, Web of Science, Emerald, and ProQuest. Google Scholar was also searched. These databases and Google Scholar were searched until the end of January 2020 and duplicate references were removed. Finally, articles meeting the inclusion criteria were selected and the Critical Appraisal Skills Programme (CASP) checklist was used for appraising the strengths and limitations of each study. Data were extracted using a data extraction form, and the results were synthesized narratively. RESULTS: Initially, 4998 articles were found and after screening, 23 were selected to be included in the study. The results showed that new telehealth business models were presented in 13 studies, and the applications of the existing business models were reported in 10 studies. These studies were related to different types of services, namely, telemonitoring (4 studies), telemedicine (3 studies), mobile health (3 studies), telerehabilitation (3 studies), telehealth (2 studies), assisted living technologies (2 studies), sensor-based systems (2 studies), and mobile teledermoscopy, teleradiology, telecardiology, and teletreatment (1 study related to each area). In most of the business models, value proposition, financial variables, and revenue streams were the main components. CONCLUSIONS: Applying business models in the commercialization of telehealth services will be useful to gain a better understanding of the required components, market challenges, and possible future changes. The results showed that different business models can be used for different telehealth technologies in various health systems and cultures. However, it is necessary to evaluate the effectiveness of these models in practice. Moreover, comparing the usefulness of these models in different domains of telehealth services will help identify the strengths and weaknesses of these models for future optimization.


Assuntos
Telemedicina , Atenção à Saúde , Humanos , Tecnologia , Telemedicina/métodos
20.
Health Promot Int ; 37(5)2022 Oct 01.
Artigo em Inglês | MEDLINE | ID: mdl-36166269

RESUMO

The Big Soda segment is central in modern food systems, and they invest heavily in digital marketing, but little is known about it. We aimed to analyze the digital marketing on Facebook of the soda brand with a major worldwide reach. Countries were described in terms of soda brand presence and popularity on Facebook according to countries' socio-demographic index (SDI) and the market share of soda brand (%MS). From 149 countries, 57.0% had soda brand's Facebook page among the top five in the number of followers within the beverage segment. Among them, digital marketing was described by the number of the page followers, the number of posts, and the number of interactions (likes, comments and shares) that each post received by Facebook users. Also, we analyzed the characteristics, and the use of marketing strategies on posts in a random sample of 10% (n = 1217) of all posts. We found that soda brand's popularity on Facebook was higher among countries with higher SDI and higher %MS. Also, the number of users that engaged with soda brand's posts was higher among countries with lower SDI and higher brand's %MS. The brand's posts focus on young adults, display of brand's products and glorification of its attributes. Other identified features include sport-related thematic and appeals to socialization and healthy eating. In addition, posts' characteristics differed with countries' characteristics. Soda brand digital marketing varies according to countries' characterization and maintains the brand position on the global marketing of beverages.


The concentration of power of transnationals food and beverage corporations across the entire food system chain has contributed to unfavorable outcomes in the health and diets of the population. The reasons may be due to the low-nutritional value of the foods and beverages produced by these transnationals and the wide promotion of these products through marketing strategies. These two points are important stages of modern food systems. The marketing practices of these companies influence the food choices of individuals. They are attracted by the high level of persuasion employed through different strategies, especially in the digital environment. Strategies in the digital environment are widely available and accessed by individuals in every country in the world. For this reason, we focus on understanding the digital marketing of an important soda brand with a major worldwide reach to understand its particulars. We show that this top big soda brand uses digital marketing to promote its products globally and presenting particularities aligned with the socio-demographic conditions of the countries and regarding its market share. These results show that monitoring the behavior, especially on digital media, of large food and beverage companies is essential to advance policies that regulate market practices to protect individuals from their externalities in the field of global public health.


Assuntos
Mídias Sociais , Bebidas , Bebidas Gaseificadas , Dieta Saudável , Humanos , Marketing , Adulto Jovem
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