Marketing and the medical specialist in the managed care environment.
Physician Exec
; 23(6): 14-9, 1997.
Article
em En
| MEDLINE
| ID: mdl-10169343
ABSTRACT
Marketing means more than just communicating or advertising to potential patients; marketing means identifying your customers and working to meet or exceed their expectations. There are five key areas of a marketing plan (1) Establish the foundation, beginning with your mission statement; (2) Assess your marketing environment by internal and external research; (3) Target your efforts, looking at image and perception; (4) Develop your particular mix of product, price, place of distribution, and promotion; and (5) implement and evaluate your marketing process. This article discusses the importance of a marketing plan for the medical specialist and highlights the features unique to a practice working in a system of capitated reimbursement. Applying these principles will help to demonstrate added value, protect the fundamental role of the patient-physician relationship, ensure that our efforts are aligned with professional missions and goals, and ultimately increase profitability and professional success.
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Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Especialização
/
Marketing de Serviços de Saúde
/
Programas de Assistência Gerenciada
/
Economia Médica
Tipo de estudo:
Evaluation_studies
/
Health_economic_evaluation
País/Região como assunto:
America do norte
Idioma:
En
Ano de publicação:
1997
Tipo de documento:
Article