Going along versus going alone: when fundamental motives facilitate strategic (non)conformity.
J Pers Soc Psychol
; 91(2): 281-94, 2006 Aug.
Article
em En
| MEDLINE
| ID: mdl-16881765
ABSTRACT
Three experiments examined how 2 fundamental social motives--self-protection and mate attraction--influenced conformity. A self-protective goal increased conformity for both men and women. In contrast, the effects of a romantic goal depended on sex, causing women to conform more to others' preferences while engendering nonconformity in men. Men motivated to attract a mate were particularly likely to nonconform when (a) nonconformity made them unique (but not merely a member of a small minority) and when (b) the topic was subjective versus objective, meaning that nonconformists could not be revealed to be incorrect. These findings fit with a functional evolutionary model of motivation and behavior, and they indicate that fundamental motives such as self-protection and mate attraction can stimulate specific forms of conformity or nonconformity for strategic self-presentation.
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Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Conformidade Social
/
Motivação
Tipo de estudo:
Prognostic_studies
Limite:
Adult
/
Female
/
Humans
/
Male
Idioma:
En
Ano de publicação:
2006
Tipo de documento:
Article