Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number.
Tob Control
; 18(3): 235-7, 2009 Jun.
Article
em En
| MEDLINE
| ID: mdl-19211613
ABSTRACT
BACKGROUND:
In March 2006, Australia introduced graphic pictorial warnings on cigarette packets. For the first time, packs include the Quitline number.OBJECTIVE:
To measure the combined effect of graphic cigarette pack warnings and printing the Quitline number on packs on calls to the Australian Quitline service.METHODS:
Calls to the Australian Quitline were monitored over 4 years, 2 years before and after the new packets were introduced.RESULTS:
There were twice as many calls to the Quitline in 2006 (the year of introduction), as there were in each of the preceding 2 years. The observed increase in calls exceeds that explained by the accompanying television advertising alone. While call volume tapered back in 2007, it remained at a level higher than before the introduction of new packets. No change was observed in the proportion of first time callers.CONCLUSION:
Introducing graphic cigarette packet warnings and the Quitline number on cigarette packets boosts demand for Quitline services, with likely flow on effects to cessation.
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Rotulagem de Produtos
/
Linhas Diretas
/
Abandono do Hábito de Fumar
/
Embalagem de Produtos
/
Publicidade
Tipo de estudo:
Evaluation_studies
Limite:
Humans
País/Região como assunto:
Oceania
Idioma:
En
Ano de publicação:
2009
Tipo de documento:
Article