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Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study.
Dixon, Helen; Scully, Maree; Durkin, Sarah; Brennan, Emily; Cotter, Trish; Maloney, Sarah; O'Hara, Blythe J; Wakefield, Melanie.
Afiliação
  • Dixon H; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria, 3004, Australia. Helen.Dixon@cancervic.org.au.
  • Scully M; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria, 3004, Australia. Maree.Scully@cancervic.org.au.
  • Durkin S; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria, 3004, Australia. Sarah.Durkin@cancervic.org.au.
  • Brennan E; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria, 3004, Australia. Emily.Brennan@cancervic.org.au.
  • Cotter T; World Lung Foundation, 61 Broadway, Suite 2800, New York, NY, 10006, USA. trish.cotter@optusnet.com.au.
  • Maloney S; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria, 3004, Australia. Sarah.Maloney@cancervic.org.au.
  • O'Hara BJ; Prevention Research Collaboration, Sydney School of Public Health, The University of Sydney, Level 2, Medical Foundation Building, K25, The University of Sydney, Sydney, New South Wales, 2006, Australia. blythe.ohara@sydney.edu.au.
  • Wakefield M; Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Road, Melbourne, Victoria, 3004, Australia. Melanie.Wakefield@cancervic.org.au.
BMC Public Health ; 15: 804, 2015 Aug 20.
Article em En | MEDLINE | ID: mdl-26290169
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Comunicação Persuasiva / Inquéritos e Questionários / Publicidade / Promoção da Saúde / Obesidade Tipo de estudo: Diagnostic_studies Limite: Adult / Female / Humans / Male País/Região como assunto: Oceania Idioma: En Ano de publicação: 2015 Tipo de documento: Article
Texto completo
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Comunicação Persuasiva / Inquéritos e Questionários / Publicidade / Promoção da Saúde / Obesidade Tipo de estudo: Diagnostic_studies Limite: Adult / Female / Humans / Male País/Região como assunto: Oceania Idioma: En Ano de publicação: 2015 Tipo de documento: Article