Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study.

Lee, Stella Juhyun; Brennan, Emily; Gibson, Laura Anne; Tan, Andy S L; Kybert-Momjian, Ani; Liu, Jiaying; Hornik, Robert

Lee, Stella Juhyun; Brennan, Emily; Gibson, Laura Anne; Tan, Andy S L; Kybert-Momjian, Ani; Liu, Jiaying; Hornik, Robert.

Afiliação

Lee SJ; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.
Brennan E; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria 3004, Australia.
Gibson LA; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.
Tan AS; Center for Community-Based Research, Division of Population Sciences, Dana-Farber Cancer Institute, Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, Boston, MA 02215, USA.
Kybert-Momjian A; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.
Liu J; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.
Hornik R; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.

J Commun ; 66(3): 433-453, 2016 06.

Article em En | MEDLINE | ID: mdl-27867218

Palavras-chave

Campaign Design; Experimental Methods; Message Effects; Message Topics; Predictive Validity

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Clinical_trials / Prognostic_studies / Risk_factors_studies Idioma: En Ano de publicação: 2016 Tipo de documento: Article

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