Why Should Young Aesthetic Plastic Surgeons Care About Aesthetic Medicine?

ABSTRACT

Young aesthetic surgeons may wonder, "Why care about aesthetic medicine?" The answer is based on the "five principles" of aesthetic medicine patient acquisition, patient retention, patient optimization, patient education, and patient conversion. The explosion in new nonsurgical technologies and treatments combined with patients' demands behoove young plastic surgeons to look at incorporating aesthetic medicine into their practice to help them grow and deliver the best results possible. Beyond injectables, nonsurgical treatments like fat reduction and skin care can help growing surgical practices acquire new patients by offering diverse services at a range of price points.