Ranking Factors Affecting the Attraction of Foreign Medical Tourists in Hospitals Affiliated to Mashhad University of Medical Sciences Based on Marketing Mix Model.

Azimi, Reza; Mahmoudi, Ghahraman; Esmaeili, Habib-Allah

Azimi, Reza; Mahmoudi, Ghahraman; Esmaeili, Habib-Allah.

Afiliação

Azimi R; Health Care Management, Sari Branch, Islamic Azad University, Sari, Iran.
Mahmoudi G; Hospital Administration Research Center, Sari Branch, Islamic Azad University, Sari, Iran.
Esmaeili HA; Dept. of Biologic Statistics, Faculty of Health, Mashhad University of Medical Sciences, Mashhad, Iran.

Iran J Public Health ; 47(10): 1593-1598, 2018 Oct.

Article em En | MEDLINE | ID: mdl-30524991

Palavras-chave

Hospitals; Iran; Medical tourism; Mixed marketing; Ranking

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2018 Tipo de documento: Article

Texto completo

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PubMed Links

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2018 Tipo de documento: Article