Criticism in a foreign language hurts less.

ABSTRACT

Understanding emotional resonances to social evaluations delivered in different languages may contribute to favourable social communication in today's increasingly internationalised world. The present study thus investigated the language-induced emotionality differences by presenting Chinese-English bilinguals with self-referential praising and criticising statements in both their native Chinese and foreign English languages and asking them to make their affective and cognitive judgments on the comments, namely, to rate how pleased they were by the comments and how truly the comments described their attributes. Results revealed that while criticism was rated more unpleasant than praise in both languages, the unpleasantness was reduced by the use of English as compared to Chinese. Intriguingly, no cross-language differences were found in the cognitive assessment. Our findings may shed light on facilitating affective social communication using different languages.