"Healthy"/"Unhealthy" Food Brands Influence Health, Calorie, and Price Ratings of Food.
J Nutr Educ Behav
; 52(9): 874-881, 2020 09.
Article
em En
| MEDLINE
| ID: mdl-32085946
ABSTRACT
OBJECTIVE:
To assess the effect of healthy or unhealthy food brands on consumer ratings of a food's perceived healthfulness, caloric content, and estimated price.METHODS:
Using a crossover design, 35 adults aged 18-25 years scored a variety of healthy and unhealthy foods paired with "healthy" or "unhealthy" brands or with no brand present, on their healthfulness, caloric content, and estimated price. For each outcome measure, ANOVA was used to evaluate the effect of brand condition on healthy and unhealthy foods.RESULTS:
Pairing an unhealthy food with a "healthy brand" led to increased ratings of healthfulness (P < .001), decreased estimates of caloric content (P < .001), and increased price (P < .001). Pairing a healthy food with an "unhealthy brand" led to decreased ratings of healthfulness (P < .001), increased estimates of caloric content (P < .001), and decreased price (P < .001). CONCLUSIONS AND IMPLICATIONS These findings extend previous research showing that brands may influence perceptions of food products. Future studies are needed to understand the implications of pairing healthy foods with "unhealthy brands" on actual food intake.Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Marketing
/
Alimentos
/
Preferências Alimentares
Tipo de estudo:
Clinical_trials
/
Health_economic_evaluation
Limite:
Adolescent
/
Adult
/
Humans
Idioma:
En
Ano de publicação:
2020
Tipo de documento:
Article