The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour.
Public Health Nutr
; 23(10): 1726-1734, 2020 07.
Article
em En
| MEDLINE
| ID: mdl-32308187
ABSTRACT
OBJECTIVE:
Despite extensive research on framing effects in public health communication, there is still a lack of knowledge on how gain frames v. loss frames can encourage healthy eating behaviour among children.DESIGN:
Drawing on the Prospect Theory as well as on the Reactivity of Embedded Food Cues in Advertising Model, an experiment exposed children to an audio-visual cartoon movie with gain-framed nutritional messages about eating fruit (gain condition), loss-framed nutritional messages about eating fruit (loss condition) or a message without any food (control group). Children's fruit intake was measured as the dependent variable. Children's awareness of gain- and loss-framed arguments was treated as mediators, while children's age and parents' self-reported food-related mediation styles were modelled as moderators.SETTING:
Vienna, Austria, in 2018.PARTICIPANTS:
Children aged 6-10 years (N 161).RESULTS:
Children in the gain frame group were more aware of gain-framed arguments, and children in the loss frame group were more aware of loss-framed arguments than those in the control group. However, only the mediator awareness of gain-framed arguments increased fruit intake. Additionally, there was a direct effect of the gain-framed message on fruit intake compared to the control group. The loss condition did not reveal such an effect. Neither parent's food-related mediation styles nor children's age moderated those results.CONCLUSION:
Gain-framing seems to be more effective in influencing children's healthy food choices compared to loss-framing. Implications for health communication strategies aimed at children are discussed.Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Comportamento Infantil
/
Comportamento Alimentar
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Comunicação em Saúde
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Dieta Saudável
/
Promoção da Saúde
Tipo de estudo:
Clinical_trials
/
Prognostic_studies
Limite:
Child
/
Female
/
Humans
/
Male
País/Região como assunto:
Europa
Idioma:
En
Ano de publicação:
2020
Tipo de documento:
Article