Experimental Effects of Viewing Thin and Plus-Size Models in Objectifying and Empowering Contexts on Instagram.
Health Commun
; 36(11): 1417-1425, 2021 10.
Article
em En
| MEDLINE
| ID: mdl-32401058
ABSTRACT
To counter the negative effects of viewing unrealistically thin and attractive models in beauty and fashion advertisements, some companies depict women with larger bodies in their advertisement campaigns. Previous experimental evidence suggests women may feel more satisfied with their own bodies immediately after viewing advertisements featuring these models. The current study aimed to extend these findings by examining the moderating role of trait body discrepancies and the presence of objectifying advertising slogans in advertisements. A sample of 202 undergraduate students who identified as female viewed advertisements depicted on Instagram that varied in the model's body size (thin or plus-size) and slogan type (objectifying or empowering). Body satisfaction and actual-ideal body discrepancy were measured. As expected, the body size of the model significantly improved women's body satisfaction and this effect was moderated by participants' actual-ideal body discrepancy. No effects for objectifying slogans (versus empowering slogans) featured in the advertisements were discovered. The implications for these findings are discussed.
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Imagem Corporal
/
Publicidade
Tipo de estudo:
Prognostic_studies
Limite:
Female
/
Humans
Idioma:
En
Ano de publicação:
2021
Tipo de documento:
Article