Role of Emotion in Excessive Use of Twitter During COVID-19 Imposed Lockdown in India.

ABSTRACT

The COVID-19 pandemic and the lockdowns to contain it are affecting the daily life of people around the world. People are now using digital technologies, including social media, more than ever before. The objectives of this study were to analyze the social media usage pattern of people during the COVID-19 imposed lockdown and to understand the effects of emotion on the same. We scraped messages posted on Twitter by users from India expressing their emotion or view on the pandemic during the first 40 days of the lockdown. We identified the users who posted frequently and analyzed their usage pattern and their overall emotion during the study period based on their tweets. It was observed that 222 users tweeted frequently during the study period. Out of them, 13.5% were found to be addicted to Twitter and posted 13.67 tweets daily on an average (SD 4.89), while 3.2% were found to be highly addicted and posted 40.71 tweets daily on an average (SD 9.90) during the study period. The overall emotion of 40.1% of the users was happiness throughout the study period. However, it was also observed that users who tweeted more frequently were typically angry, disgusted, or sad about the prevailing situation. We concluded that people with a negative sentiment are more susceptible to addictive use of social media.